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Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Türkiye, and other US locations. Our robust hybrid work model spans San Francisco, Denver, Ankara, Dublin, Mexico City and Melbourne.
This remote position is based in Tokyo, Japan. Learn more about us on our company page.
About Your Skills
Marketing Strategy: You develop and implement comprehensive plans to allocate resources effectively, increase sales, and achieve competitive advantage by connecting organizational capabilities with customer needs across B2C and B2B markets in Japan, leveraging both Udemy and Benesse strengths.
Campaign Planning: You create comprehensive strategies to achieve long-term marketing objectives by coordinating activities, resources, and phases across multiple teams and stakeholders, ensuring seamless execution from concept to completion while aligning Udemy and Benesse initiatives.
Demand Generation: You design and implement targeted marketing programs that drive awareness and interest in our products and services for both consumer and business audiences, creating measurable impact on pipeline growth and customer acquisition through strategic collaboration with Benesse.
Partnership Management: You serve as the strategic bridge between Udemy and Benesse, building, maintaining, and optimizing this critical partnership while fostering collaboration that drives mutual value and ensures both organizations' resources are leveraged effectively to achieve shared objectives in Japan.
About This Role
As a Senior Marketing Manager based in Japan, you will serve as the key strategic liaison between Udemy and our partner Benesse, ensuring both organizations are aligned on strategy and execution. You will lead comprehensive marketing strategies that drive growth across both B2C and B2B markets, managing complex campaigns and events while optimizing the collaboration between Udemy and Benesse teams. This role offers the opportunity to shape our marketing approach in the Japanese market through this critical partnership, developing innovative strategies that leverage the unique strengths of both organizations to expand reach and maximize impact.
What You'll Be Doing
- Serve as the primary strategic liaison between Udemy and Benesse teams, ensuring alignment on marketing strategy, objectives, and execution across Japan
- Lead, mentor, and develop a high-performing marketing team across B2C and B2B while fostering a collaborative environment that drives innovation and exceptional results
- Develop and execute comprehensive marketing strategies that leverage both Udemy and Benesse resources to drive growth across B2C and B2B segments
- Plan, coordinate, and manage multi-channel marketing campaigns that effectively integrate Udemy and Benesse capabilities to reach target audiences
- Design and implement demand generation programs that create qualified leads and accelerate pipeline growth through strategic partnership initiatives
- Execute end-to-end event management including conferences, webinars, trade shows, and customer events that showcase the combined value of Udemy and Benesse offerings
- Facilitate regular communication and collaboration between Udemy and Benesse teams to ensure seamless execution and mutual success
- Build and nurture additional strategic partnerships with key stakeholders, vendors, and regional partners to amplify marketing impact in the Japanese market
- Analyze campaign performance and partnership effectiveness to optimize strategies and demonstrate ROI on marketing investments across both organizations
- Manage marketing budgets and resource allocation to maximize efficiency and impact across all initiatives while ensuring optimal utilization of both Udemy and Benesse investments
What You'll Have
- 7+ years of marketing experience in Japan with a proven track record of developing and executing successful marketing strategies for both B2C and B2B markets
- 3+ years of leadership experience managing and developing marketing teams, with demonstrated success in coaching, mentoring, and driving team performance
- Demonstrated expertise in managing strategic partnerships and serving as a liaison between multiple organizations with complex stakeholder relationships
- Strong background in demand generation with measurable results in lead generation and pipeline growth across consumer and business markets through partnership initiatives
- Extensive experience in event execution and management, including conferences, trade shows, webinars, and customer engagement events
- Experience building and managing strategic partnerships and stakeholder relationships in the Japanese business environment, preferably with educational or technology companies
- Proven ability to lead cross-organizational initiatives and align diverse teams toward shared objectives and outcomes
- Analytical mindset with experience using data to drive decision-making and optimize marketing performance across partnership channels
- Excellent communication and collaboration skills with the ability to influence and align diverse teams across multiple organizations in a cross-cultural environment
Posting Date: January 28, 2026
Application Window: We anticipate the application window will be open until February 12, .2026. Based on business needs, this opportunity may remain posted beyond or closed before the anticipated application window
#LI-AM2
You’ll grow here.
Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.
AI is real here.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.
You’ll own your work.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.
You’ll build with others.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.
You’ll see your impact.
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?
Bring your curiosity. We’ll bring the platform and the support. Let’s LEARN together.
Our Benefits Start with UOur benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our Australia Benefits, India Benefits, Ireland Benefits, Mexico Benefits, Turkiye Benefits & US Benefits, pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.
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