Responsibilities and Accountabilities include:
The key responsibilities of this role include but not limited to:
- Driving the use of market research to identify opportunities and clinical trends, integrate competitive intelligence into marketing planning by assessing competitor portfolios and growth strategies
- Developing/ contributing to regional marketing strategy, value proposition and solutions positioning
- Responsible for the competitive strategy / pricing to achieve market share objectives; sets direction for product marketing plans to ensure the achievement of financial/budget expectations and product line strategies
- Collating published evidences to support the company’s value proposition
- Develop sales, marketing and clinical training tools / collateral collaborating with internal functional stakeholders to get it fully approved for external use
- Provide training to sales and marketing teams to the appropriate detail aids to deliver value proposition
- Collaborating with in-country team to prepare marketing plan
- Collaborating with in-country team to execute tactics and track KPIs to achieve the sales and marketing objectives of the region
- Understanding customer’s clinical and economic needs, as well as values and benefits sought and prioritizing customer segments and business opportunities to lead needs-based segmentation
- Identifying external resources/ strategic partners to contribute to integrated customer solutions
- Drive entire end to end process for NPI Launch
- Facilitating innovative total customer offering development to ensure customer success
- Develop Professional Education strategy and implement the appropriate activities
- Builds and maintains relationships with decision-makers in the health care system, government agencies, regulatory bodies, key opinion leaders and community to drive market shaping activities
- Direct supervision and development of Marketing and Clinical Education team members within Star Asia
- Hands on & willing to go on the ground to drive the markets
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
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