Lead marketing strategies for Joint Replacement implants and Medsurg in Singapore and Malaysia, focusing on market development and customer engagement.
Work Flexibility: Hybrid
About the job:
This role will lead the full portfolio marketing strategy across Stryker Singapore and Malaysia, spanning Joint Replacement implants, robotics, and capital equipment. This role requires a hands-on leader who can build localized strategies, develop new markets, and engage directly with customers while leveraging APAC and global marketing resources.
The successful candidate will combine strategic vision with operational execution to drive market development, strengthen customer engagement, and deliver commercial impact across multiple franchises in both Singapore and Malaysia.
What you will be doing:
Strategy & Planning
- Develop and execute comprehensive marketing strategies across all Stryker.
- Translate APAC/global strategies into actionable local market plans, ensuring strong alignment but tailoring for Singapore and Malaysia market realities.
- Build strategic marketing frameworks (big picture marketing) and deliver fact-based insights to guide investment and resource allocation.
Market Development & Insights
- Lead initiatives to create and grow new markets for enabling technologies and underpenetrated franchises.
- Conduct competitive analysis, customer segmentation, and market sizing to identify growth opportunities.
- Partner with APAC marketing and global functions to leverage resources, tools, and best practices.
Customer & Field Engagement
- Build strong surgeon and hospital administrator engagement plans, working closely with sales leadership to influence adoption.
- Oversee field marketing activities, KOL development, and in-market events to strengthen brand visibility.
- Drive customer insights collection and embed them into strategy.
People Leadership
- Manage and develop a marketing team, through coaching.
- Foster collaboration across sales and function to deliver cohesive commercial execution.
Collaboration & Influence
- Partner closely with regional (APAC) marketing teams to adapt global/APAC strategy, best practices across the region and strategic frameworks.
- Influence stakeholders across franchises, sales functions, and global teams without direct authority.
- Communicate effectively across all levels of the organization, presenting to leadership and external stakeholders.
Who are we looking for:
- 10+ years of experience in MedTech, preferably with exposure to both capital equipment and implants.
- Proven track record in local marketing execution
- Regional or multi-country experience is strongly preferred.
- Market development experience: demonstrated ability to build a business or category from early stage.
- 2+ years people management experience required; experience building and scaling teams is a strong plus.
- Strong business acumen, analytical and problem-solving skills.
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Bachelor’s degree required.
Top Skills
Competitive Analysis
Customer Engagement
Market Analysis
Marketing Strategies
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