Lead the brand strategy and marketing initiatives for Catapult, driving demand generation, revenue support, and performance management. Oversee integrated campaigns and leverage data to enhance marketing efficiency and effectiveness.
About Us
CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across 270 cities in 45 countries.
Job Description
1. Brand & Market Positioning
- Lead the development and execution of Catapult’s brand strategy and positioning
- Establish Catapult as a leading destination for executive learning, leadership development, and corporate engagement
- Develop and drive integrated marketing campaigns across digital, content, PR, and partnerships
- Ensure consistency and quality of brand messaging across all marketing and client-facing touchpoints
- Identify opportunities to strengthen Catapult’s presence across industry platforms, partnerships, and thought leadership initiatives
2. Demand Generation & Digital Marketing
- Own and drive Catapult’s B2B demand generation strategy across key channels (e.g. LinkedIn, EDMs, website, landing pages)
- Oversee the planning and execution of campaigns with agencies and internal teams to support pipeline growth
- Develop targeted messaging for key audiences including HR, L&D leaders, event planners, and senior business stakeholders
- Track and analyse campaign performance, focusing on lead quality, engagement, and conversion outcomes
- Oversee CRM and lead management processes to ensure proper tracking, follow-ups, and reporting
3. Revenue & Conversion Support
- Translate marketing initiatives into qualified leads, pipeline, and confirmed bookings
- Work closely with internal stakeholders to improve lead qualification, conversion rates, and client acquisition outcomes
- Oversee the development of marketing and sales enablement materials such as pitch decks, case studies, and programme summaries
- Support go-to-market strategies for Catapult programmes, showcases, roadshows, and corporate engagement events
- Ensure that marketing efforts are aligned with commercial priorities and revenue targets
4. Systems, Data & Performance Management
- Establish and optimise systems for marketing automation, CRM tracking and pipeline visibility, and performance reporting
- Drive a data-led approach to marketing and decision-making
- Identify opportunities to improve efficiency, scalability, and effectiveness of marketing efforts through technology and innovation
- Explore the use of AI-enabled tools to enhance lead generation, personalisation, and engagement
Qualifications and Skills
- Bachelor’s degree in Business, Marketing, or a related field is preferred
- Minimum 5–10 years of experience in marketing, brand, or commercial roles, with a strong B2B focus
- Proven track record in building and scaling full-funnel marketing and demand generation engines
- Experience driving measurable commercial outcomes (pipeline, conversion, revenue)
- Strong understanding of digital marketing, CRM systems, and performance analytics
- Excellent communication, presentation, and stakeholder management skills
- Strategic thinker with the ability to translate ideas into execution and results
- Agile, hands-on, and comfortable operating in a fast-paced, build-and-scale environment
Added Advantage (Nice to Have)
- Experience in B2B marketing within learning & development, MICE, hospitality, or real estate, sectors
- Exposure to enterprise marketing strategies
- Experience managing agencies and cross-functional teams
- Familiarity with AI tools or marketing automation platforms
Benefits
- Flexible benefits with comprehensive medical coverage for self and family
- Training and development opportunities
- Subsidised rates at Ascott serviced residences-
- Strong advocate of staff volunteerism
- Wellness programmes
Closing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
Only shortlisted candidates will be notified.
Top Skills
Crm Systems
Digital Marketing
Marketing Automation Tools
CapitaLand Singapore Office
168 Robinson Road, Capital Tower, Singapore, ,, Singapore, 068912
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