As Turo Canada’s lead Growth marketer, you'll own Turo's conversion engine across Canada—building the systems, strategies, and experiments that transform visitors into customers and customers into repeat users.
You'll live at the intersection of data and growth, managing paid channels, optimizing funnels, and coordinating cross-channel efforts to maximize every conversion opportunity. From scaling Meta campaigns to perfecting landing pages to launching retention programs—you'll ensure every dollar spent drives measurable results.
This is a hands-on role where you'll build and lead a growth team while getting deep into the metrics that matter: conversion rates, ROAS, LTV, and repeat bookings. You're someone who thrives on testing, iterating, and finding the growth levers that actually move the needle. You think holistically and connect the dots between channels inorder to effectively drive conversion and revenue across the funnel.
What you’ll do:Own the growth marketing roadmap and KPIs for Canada from traffic to booking.
Partner with leadership to align on strategic goals and budget allocation.
Develop quarterly growth strategies incorporating performance marketing, content, SEO, LCM, and promotional campaigns.
Manage our paid media agency to scale performance across Meta, TikTok, YouTube, OTA and other paid channels. You’ll get your hands dirty and dive into on-platform campaign management too.
Partner with global teams to deliver performance across Google, Apple and Microsoft Search (Paid) and ASO/SEO (Free).
Accountable for overall spend, bookings and ROAS.
Map ideal customer journeys and build segmented content funnels to meet customers where they are in their buying journey.
Monitor and report on conversion rates across the funnel to improve performance at critical stages.
Partner with lifecycle and CRM teams to improve guest retention and repeat usage.
Launch and monitor growth focused marketing programs like referral programs, seasonal campaigns, and reviews.
Support launches, seasonal initiatives, and full-funnel campaign execution.
Build and manage a robust experimentation pipeline across CRO, landing pages, and creative testing.
Work closely with global teams to define compelling messaging across the funnel.
Build and coach a high-performing brand marketing team while fostering a collaborative culture.
Partner with internal/external and global cross-functional teams, including CRM, SEO, Brand, Creative Studio, Product, and Data to execute acquisition plans.
7+ years of experience in full-funnel growth marketing, acquisition marketing or similar role.
2+ years managing a team. You’re a team player and bridge builder at your core.
Deep hands on experience running paid ad programs at scale, including SEM and social ads.
Experience with SEO, CRO, LCM.
Proven experience improving building a B2C marketing engine and optimizing conversion across the funnel.
Data maven: You eat and breathe data and are a master at turning that data into actionable insights.
Excellent communication, presentation skills, and executive presence.
Proficient in GA4 and BI tools as well as Excel, Google Docs, Sheets, Slide
Deep experience with CRM platforms and extracting data from email marketing automation tools.
Ability to manage multiple projects and deadlines in a fast-paced environment.
High-growth startup experience is a plus.
Deep experience running SEO and LCM programs.
Proficiency in SQL.
App marketing experience.
Experience scaling marketing programs in the travel industry.
Experience & understanding of tech-enabled marketplaces.
Bachelor’s Degree in a related field (business/marketing).
For this role, the target base salary range in Toronto is $120,000 - $140,000 CAD annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.
Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.
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BenefitsCompetitive salary, equity, benefits, and perks for all full-time employees
Employer-paid medical, dental, and vision insurance (Country specific)
Retirement employer match
Learning & Development stipend to invest in your professional development
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off to relax and recharge
Paid holidays, volunteer time off, and parental leave
For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities
We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.
Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.
About TuroTuro is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.
Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.
Read more about the Turo culture according to Turo CEO, Andre Haddad.
Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.
Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.
We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing [email protected].
