As a Senior Growth Marketing Manager, you will lead user acquisition strategies, optimize website performance, execute marketing initiatives, monitor performance metrics, and collaborate with cross-functional teams to enhance growth and conversion rates through data-driven strategies and A/B tests.
As a Senior Growth Marketing Manager, you will have the following responsibilities:
- Lead the new user acquisition growth strategy, propose and prioritize initiatives based on maximum impact
- Develop and execute growth marketing strategies to optimize website performance and conversion funnels.
- Collaborate cross-functionally with product, design, and engineering, data teams to implement and iterate on growth initiatives.
- Monitor and report on key performance metrics, making data-driven recommendations for continuous improvement.
- Use a mix of quantitative and qualitative data to extract website visitor behavioral and performance insights. Develop and execute growth marketing strategies to drive new user acquisition on our website.
- You guarantee the quality of the experiments. Propose, define, execute, and evaluate A/B tests to improve website conversion rates and optimize our key acquisition funnels.
Qualifications
- 7+ years of experience in growth marketing, conversion rate optimization (CRO), or digital experimentation, with a proven track record of driving measurable improvements in website conversion rates.
- Strategic leadership experience– Develop and execute end-to-end web funnel strategies, set and track OKRs, and drive measurable business impact.
- Team Management & Autonomy – Lead and mentor a small team (1-2 people) while operating independently in a highly autonomous role.
- Deep expertise in A/B testing, multivariate testing, and personalization strategies, using tools such as Optimizely, VWO, Google Optimize, or similar.
- Strong analytical skills with proficiency in Google Analytics, Mixpanel, or similar analytics platforms to track user behavior and identify optimization opportunities.
- Solid understanding of UX/UI principles, web design best practices, and front-end performance optimization to enhance user experience and engagement.
- Experience with landing page optimization, lead generation strategies, and checkout flow enhancements to improve conversion rates.
- Strong project management skills, with the ability to prioritize tests, manage roadmaps, and align stakeholders across marketing, product, and engineering teams.
- A data-driven mindset, with the ability to form hypotheses, set clear KPIs, and iterate quickly based on test results.
- Passion for experimentation and continuous improvement, with a deep curiosity for understanding what drives user behavior and decision-making online.
- Adaptability in a Fast-Paced Environment – Thrive in a dynamic, ambiguous setting by proactively identifying opportunities and implementing solutions.
- Has excellent knowledge of both spoken and written English.
Benefits
Health and happiness go hand in hand, and we make every effort to support our team members in all facets of their lives—both inside and outside the office. Learn more about our employee benefits by visiting our careers page.
Before you apply
- At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.
- Please upload your resume as a PDF and do not include any salary or compensation information in it.
ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.
Please note that all offers are subject to reference checks from one or more of your former managers/colleagues. For your current manager, we understand that every company has distinct HR practices, and will only speak with them at a mutually agreed-upon time that works for you.
Top Skills
Google Analytics
Google Optimize
Mixpanel
Optimizely
Vwo
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