Role Title: Senior Global Brand Manager - Dirt Is Good
Location: Singapore
Function: Marketing - Home Care
ABOUT DIRT IS GOOD
Dirt Is Good (Persil, OMO, Skip, Surf Excel, Breeze and Rin) is one of Unilever's most iconic and successful global brands, reaching millions of households every day across more than 70 markets worldwide.
Today, Dirt Is Good is on an exciting transformation journey. As consumers increasingly seek products that deliver not only superior performance but also sensorial delight, fragrance-led experiences and emotional connection, we are redefining what laundry means for the next generation. This role sits at the heart of that transformation.
We are looking for a highly entrepreneurial, future-focused Senior Global Brand Manager to lead the global Sensorial Innovation platform for Dirt Is Good. Based in Singapore, you will shape one of the brand's most exciting growth opportunities, translating emerging consumer trends into breakthrough innovation, superior experiences and scalable global platforms.
You will work at the intersection of culture, science, fragrance, design and technology to create innovative propositions that drive premiumisation, increase usage occasions and unlock new growth spaces for the category.
WHY THIS ROLE IS EXCITING
This is far more than a traditional innovation role. You will be responsible for building and scaling a global innovation platform that sits at the intersection of:
- Fragrance and sensorial experiences
- Premiumisation
- Behavioural and cultural trends
- Emerging technologies
- New product forms and experiences
- Strategic partnerships and collaborations
You will lead innovation development from early trend spotting through to global deployment, helping shape the future growth agenda for one of Unilever's largest and most iconic brands. The successful candidate will work closely with key business units and innovation teams across:
- China
- Indonesia
- Thailand
- Vietnam
- Philippines
- Emerging growth markets
MAIN PURPOSE OF THE ROLE
The Senior Global Brand Manager will lead the global Sensorial Innovation platform and be responsible for creating a multi-year innovation pipeline capable of driving consumer delight, premium growth and category leadership.
The role will combine strategic thinking, consumer understanding, innovation development and exceptional stakeholder management.
You will partner closely with local markets, R&D, CMI, Design, Supply Chain and external partners to ensure innovations are both globally scalable and locally relevant.
KEY RESPONSIBILITIES
Lead Global Sensorial Innovation Strategy
- Define and shape the long-term vision for Dirt Is Good's sensorial platform.
- Identify emerging consumer trends, white spaces and future demand opportunities.
- Translate cultural insights and consumer behaviours into breakthrough innovation opportunities.
- Develop a robust rolling innovation pipeline across fragrance, product experience and premium platforms.
Drive Future-Focused Innovation
- Create end-to-end innovation projects from concept through commercialization.
- Build propositions that combine superior product performance with emotional and sensorial benefits.
- Explore new technologies, formats and experiences that can create category disruption.
- Partner with R&D to bring superior consumer experiences to life.
Dock Key Markets
Act as the primary global partner and strategic lead for key markets.
Key responsibilities include:
- Building strong market partnerships and influence.
- Driving alignment between global priorities and local opportunities.
- Ensuring innovations reflect both local cultural relevance and global scalability.
- Supporting markets through key business planning moments and innovation deployment.
Build Strategic Partnerships
- Identify opportunities with fragrance houses, ingredient suppliers, technology partners and cultural collaborators.
- Explore partnerships that strengthen the brand's relevance and leadership in emerging consumer spaces.
- Drive externally inspired thinking into the innovation funnel.
Lead Cross-Functional Teams
- Inspire and align diverse teams across Marketing, R&D, Design, CMI and Supply Chain.
- Lead large global project teams from ideation through market launch.
- Ensure excellence in project management and in-market execution.
IDEAL CANDIDATE
We are looking for someone who combines strategic vision with creativity and executional excellence.
- Have significant experience in global or regional innovation.
- Have led large-scale innovation projects from concept through launch.
- Are passionate about understanding consumers, culture and emerging trends.
- Have experience working across Asia and highly diverse markets.
- Are comfortable influencing senior stakeholders across functions and geographies.
- Thrive in ambiguity and love creating what does not yet exist.
- Are equally excited by consumer insight, fragrance, culture, technology and commercial results.
WHAT SUCCESS LOOKS LIKE
In this role, you will:
- Build one of Dirt Is Good's most important future growth platforms.
- Create globally scalable innovations that consumers love.
- Shape the future of premiumisation within laundry.
- Develop strong partnerships with some of the brand's largest and most influential markets.
- Deliver impactful innovations that drive growth, market leadership and consumer preference.
- Help redefine the future of laundry through superior sensorial experiences.
If you are excited by creating the next generation of breakthrough innovations, partnering with some of the world's most dynamic markets, and shaping the future of one of Unilever's most iconic brands, we'd love to hear from you.
TO APPLY:
Please apply online by clicking on the “Apply” button. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system, and we will match your profile to suitable future vacancies.
You will be able to access your status update through the candidate tracking link.
In line with Singapore Government regulations, we are committed to giving priority to local Singaporean candidates during our hiring process. Applications from foreign candidates will be considered if suitable local talent is not available
There’s more to Unilever than the role. Discover our people, culture, and everyday life on our Life at Unilever Singapore.
Thank you for your interest and application!
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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