Senior Executive, Digital Strategy & New Media - Asia Pacific

Shape the future of digital entertainment with Sony Pictures Entertainment (SPE).

We’re looking for a passionate, data-driven, and creative digital professional to join our team in Singapore as Senior Executive, Digital Strategy & New Media. In this role, you’ll play a key part in shaping SPE’s digital strategy across Asia Pacific, driving innovation in direct-to-consumer (DTC) and new media channels, and uncovering emerging opportunities in the fast-evolving digital distribution landscape.

What You’ll Do

You’ll work closely with the VP, Digital Strategy & New Media Asia Pacific, and the Executive Director, New Media & Transactional to support the growth and evolution of SPE’s DTC channels (APV, FAST & AVOD), while helping to expand our digital distribution business in the region, and vet and uncover emerging digital distribution opportunities.

Digital Strategy and New Media

• Be a subject matter expert on YouTube, and provide best practice, advice, and guidance to territory teams to achieve their revenue goals
• Responsible for developing, implementing, and optimizing comprehensive digital strategies that drive SPE business growth
• Contributes to cross-functional teams, analyze performance data, and stay ahead of digital trends to ensure SPE’s digital strategy is innovative, effective, and aligned with overall business goals
• Be hyper focused on interpreting YouTube data and how it can be utilized, leveraged and referenced to drive commercial opportunities for SPE
• Continue the roll out of DTC channels including Amazon Prime Video and FAST channels across APAC region, find efficiencies between regional and local teams
• Identify best practice, share and work with local teams to implement
• Bring generational insight to SPE’s distribution in APAC, and recommend new go to market strategies
• Manage stakeholders in APAC region and global teams
• Interpret market data and commercial indicators to make recommendations to the VP and ED and wider distribution teams
• Work closely with VP and ED and contribute to various commercial projects as needed

Operational DTC Channels Development & Digital Distribution

Pro actively engage stakeholders in home office, London, Miami  Home Office and Local Sales and marketing teams for DTC channels business and other digital distribution explorations in the region.

• Working with Local team & Research team to collate information on FAST and APV
• Supporting Local Sales team on early exploration of clip licensing, non-DRM licensing and other/new digital distribution
• Work closely with vendors to maximize the YouTube channel exploration in APAC, ensure vendors are working efficient and to brief, and ensure ROI doe SPE
• Confirm clips programming calendar created by vendor, ensuring we have rights for the titles in respective territories
• Working with DCS team to provide subtitles files & local dubbings video files to vendor
• Working with Sales Planning & Operations (SP&O) team to clear the Non-DRM features & series for the region and maximize the exploitation such features & series 
• Working with the vendors and SPE team to retain the clips created for YouTube and other social media platform in Runner
• Working with Global Creative Content team to clear Value Added Materials to be posted on YouTube and other social media platforms
• Constantly ideate and iterate as new data and new forms of distribution emerge

What We’re Looking For

• Masters Degree in Business preferred
• Typically 3-5 years previous experience working in a similar role -  media, programming, social, research.
• Experience and understanding of multiple APAC markets, cultures and languages with a good global perspective
• Knowledge of licensing and digital distribution rights
• Experience developing, implementing and optimizing digital strategies to drive business growth
• Knowledge of DTC Channels and experience managing third party vendors
• Experience and ability to process large volumes of data and intel into meaningful commercial outcomes
• Passionate about content, emerging platforms and discovery
• Engaging, able to communicate across cultures, geographies and languages
• Able to build trust across the distribution organization
• Able to multitask and pivot quickly responding to organizational needs
• Creative writing and design a plus
• Experience liaising with global territories such as UK and US
• Deep knowledge and hands on experience with YouTube

Why Join Us?

At Sony Pictures Entertainment, you’ll be part of a global team shaping the next generation of digital entertainment. You’ll have the opportunity to work across markets, collaborate with creative minds, and help bring stories to life in new and dynamic ways.

Please note that this role is based in Singapore. In order to enable us to meet statutory and regulatory obligations of the Singapore immigration system you must have the appropriate immigration permission needed to work and reside in Singapore for the duration of the employment.

Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures. No worker or potential worker will therefore receive less favourable treatment due to any characteristic which is protected by applicable law, for example including their race, age, creed, sexual orientation, colour, nationality, ethnic origin, disability, religion, gender, marital status or Trade Union membership (if applicable).

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