The role involves managing channel partner relationships, executing marketing initiatives, and supporting key campaigns to enhance brand engagement.
Position Summary
We’re looking for a candidate who is a relationship builder, energetic, a proactive team player with a can-do approach to the everyday, as well as thrive on delivering creative solutions to business problems. The candidate must be comfortable working to an agile model and helping the team to implement new processes, framework + best practices so as to bring campaigns to another level across the Samsung MX ecosystem.Role and Responsibilities
1. Channel Partner Management
- Ensure partner communications are aligned with Samsung brand guidelines and marketing/campaign strategy
- Manage end-to-end marketing deliverables for channel partners, ensuring materials are delivered accurately and on time.
- Develop and maintain strong relationships with channel partners, understanding their marketing objectives and aligning Samsung initiatives.
- Collaborate closely with our Sales team to ensure marketing objectives and ROI align with partner sales goals.
- Plan and execute co-marketing activities, including promotions, product launches, and joint campaigns.
- Monitor partner performance against agreed KPIs, providing regular updates and optimization recommendations.
2. Strategic Marketing Initiatives
- Identify and develop win-win marketing programmes with channel partners, leveraging joint resources and budgets.
- Explore new strategic opportunities with partners to enhance brand presence and consumer engagement.
- Collaborate with cross-functional teams to align channel partner marketing initiatives with broader marketing strategy.
3. Support for Key Launch Campaigns
- Support the wider IMC team in the planning and execution of Samsung’s key launch campaigns
- Drive 360 IMC initiatives, from planning through to execution and optimization.
Skills and Qualifications
- Bachelor’s degree, preferably in Marketing or Business studies
- Minimum of 3-5 years of consumer marketing and retail experience required
- Telco, technology knowledge and category experience would be a bonus
- Prior Asia-Pacific regional experience is an advantage
- Prior hands-on experience in planning and implementation of 360-degree marketing campaign, digital marketing and e-Commerce
- Strong business acumen, analytical, and communication skills
- Comfortable in a flexible, fluid and occasionally ambiguous operating environment
- Strong team player who is able to build good collaborative relationships with key stakeholders throughout the organization
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Top Skills
Digital Marketing
E-Commerce
Marketing Analytics
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