Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
Job Summary:
We are seeking a highly skilled and experienced Senior Enterprise Writer to join our dynamic content team. This role will be responsible for creating engaging, informative, and persuasive content that resonates with a B2B tech audience. The ideal candidate will possess a deep understanding of these industries, a proven ability to translate complex technical concepts into clear and compelling narratives, and a passion for crafting content that drives business results.
Responsibilities:
Content Creation: Develop a wide range of content formats, including but not limited to:
- Long-form articles (blog posts, white papers, ebooks)
- Case studies and success stories
- Infographics and data visualisations
- Website copy and landing pages
- Sales collateral (brochures, datasheets, presentations)
- Email marketing campaigns
- LinkedIn Carousel posts
- Video scripts (motion graphics and stock footage)
- EDMs (Electronic Direct Mail) / Newsletters
Industry Expertise: Maintain a strong understanding of the B2B tech landscape, including emerging trends, competitive dynamics, and customer challenges. This includes topics such as:
- 5G and network connectivity
- IoT solutions for manufacturing, supply chain, and other industries
- Cybersecurity and data privacy
- AI and machine learning applications
- Cloud computing
- Digital transformation strategies
Audience Understanding:
- Develop a deep understanding of our target audience (CISOs, Infosec professionals, network security, IT managers in global and local markets), their needs, and their pain points.
Research & Analysis:
- Conduct research on industry topics, competitive products, and customer needs to inform content creation
Content Editing & Proofreading:
- Ensure all content is accurate, grammatically correct, and adheres to brand guidelines.
Stay Current:
- Continuously learn and stay up-to-date on the latest content marketing trends and best practices.
Collaboration:
- Work closely with the strategy, design, and account management teams to ensure content is aligned with overall campaign goals and client objectives.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- 5 to 7 years of experience in content writing, preferably with a focus on B2B technology.
- Demonstrated expertise in writing for a broad range of B2B tech topics.
- Experience creating content in a variety of formats, including long-form articles, case studies, infographics, and video scripts.
- Exceptional writing, editing, and proofreading skills.
- Ability to work independently and as part of a team.
- Excellent communication and interpersonal skills.
- Portfolio of relevant writing samples demonstrating expertise in B2B technology content, specifically related to B2B tech for enterprise clients.
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Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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