Senior Director, Planning and Competitive Analysis

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Job Description Summary:

A successful Senior Director for Planning and Competitive Analysis is one who can efficiently manage and provide guidance and manage the Business Plan, Forecasting and Business Performance at the ASEAN & South Pacific (ASP) Operating Unit (OU) level, to drive alignment across multiple senior stakeholders, and to develop the key insights needed to inform strategic priorities, including:

Focus, Scope, & Impact:

Responsible for coordination, management and execution of OU monthly and quarterly planning and performance management processes

• End to end monthly planning process: Proactively lead the cross-functional/region facilitation and development of monthly business review at the OU level
• Providing management support across the OU regarding monthly processes in areas such as deep-dive analytics, objective setting, metrics tracking, leading team meetings, and preparing presentations
• Effectively support leadership team on performance routines with Center including delivering quarterly deep dive document, monthly temperature council performance document with quality insights
• Oversight of Volume Forecasting; develop and implement standard model for the OU
• Analyze forecasts, develop and discuss insights with stakeholders, and plan takeaways
• Report volume and system NSRs on a weekly basis for metric tracking

Lead overall OU Annual Business Planning (ABP) process and deliverables through coordination among different functions

• Design, align and implement ABP process for the entire OU
• Orchestra ABP process and give clear guidance to franchise and function teams in every milestone
• Work closely with Franchise Units and functions to support the development and integration of OU annual business plan
• Deliver OU ABP whitepaper and PPTs to Center
• Support leadership team in ABP presentations and documents needed

Lead industry estimate, market share target setting, regular tracking and outlook forecast at OU level with coordination with franchise unit and strategy team

• Lead annual industry estimate process, coordinate with franchise unit and strategy team to discuss, review and align industry/The Coca-Cola Company (TCCC) submission
• Lead industry and TCCC forecast in Long Rang Planning (LRP) and ABP with coordination with franchise unit and strategy team; In charge of LRP redbook industry and market share submission
• Establish effective process to track and review market share performance, generate insights, and facilitate discussions to drive action plans
• Implement consistent approach across OU to forecast market share based on current performance and future outlook

Monitor macroeconomics, external operating environment, and competitive landscape, and develop insights to be factored into strategic and business planning recommendations and action plans

• Macro and external operating environment: monitor on a regular basis and provide insights on trends, implications and recommendations
• Monitor key competitor (Non-Alcoholic Ready-to-Drink (NARTD)/Non RTD) and key player (within the ecosystem) profile and intelligence to support strategy and business development
• Profit Pool: Develop comprehensive competitor and industry profit pool by category and by channel to identify threats and opportunities to TCCC annually; Compile profit pool evolution analysis to come up insights on category opportunity and competitor landscape and feed into strategic business planning

Lead planning team to drive insights that can add value to the business, build team capabilities, increase engagement and make sure the right development plan for each of the team members.

Support OU leadership, CFO and Planning, Competitive Analysis & Insights (PCAI) lead on ad hoc requests

KEY SUCCESS PARAMETERS

Knowledge & Experience

• >10 years of leadership experience in senior planning roles
• Extensive leadership and management experience, with ability to work in a diverse cultural environment as a highly efficient communicator and influencer at all levels
• People manage experience and skills

Work Focus

• Role model the “Leadership in the Network” definition
• Provide holistic understanding of business performance inside the OU, including defining OU budget targets, operational metrics, and requirements by state/brand/channel, etc.
• Orchestrate end-to-end business planning process for OU, working cross functionally inside the organization and coordinating with global office
• Use a fact-based, analytic, strategic approach to assist in creation of business plan, collaborating across OU and receiving approval from Group/Center
• Ensure strict compliance to both internal controls and statutory requirements, working closely with controls and compliance team, corporate audit, Legal Entity Controller (LEC) and External Auditors

Leadership Behaviours

• Promote a strong two-way feedback culture; one built on trust, transparency, collaboration and accountability
• Step change our impact on System value creation to accelerate our Growth
• Develop a diverse and well-rounded team with broad business skills and understanding of our markets, bottlers and customers
• Focus on outcomes using the right processes, metrics and data
• Inflect our time and capabilities to support forward-looking decisions
• Foster resilience, giving the team tools and techniques to deal with obstacles
• Flatten the structure; promote all levels of the team to communicate, contribute and lead, regardless of title or position

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.