The Coca-Cola Company
Senior Director, Marketing - Stills (ASEAN & South Pacific Operating Unit)
Location(s):
SingaporeCity/Cities:
SingaporeTravel Required:
00% - 25%Relocation Provided:
YesJob Posting End Date:
February 20, 2026Shift:
Job Description Summary:
Senior Director, Marketing, Stills – ASEAN & South Pacific Operating Unit
Reports to: Vice President, Marketing – ASEAN & South Pacific Operating Unit (Singapore based)
Location: Singapore
Job Summary:
ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Focus, Scope, & Impact:
This people manager role will lead strategy crafting (including creative, E2E, growth, BVA, innovation). As the ASP OU Stills category lead, you will be more focused on LRP and OU-wide projects while within markets the focus is ABP creation / operationalization.
Accelerate Stills global brands (Fuze, Powerade, Minute Maid) performance in ASPOU
Lead LRP and OU-wide programs in partner with Global Stills team, the ASP OU Stills network and other OU functions : 1) Define category/ brand growth/ innovation strategies addressing human needs and occasions in an edgy and sustainable way 2) Own brand bundles, creative, shopper and design 3) Lead w/ IMX OU-wide consumer/shopper strategies/ programs, that will be further deployed by the markets
Drive marketing performance and ROI leveraging data, tech, AI and capabilities. Has OU category P&L accountability.
Enable and activate the OU Stills network to ensure coordination, collaboration, excellence balancing scale with intimacy.
Develop an engaged team (direct reports and indirectly through the Stills network) of high performers and world class marketers.
Experience & Critical Requirements:
Significant marketing and leadership experience (12 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
Led scaled, complex, cross-functional and cross-geographical teams and projects
Led and developed teams directly
Advanced business. Commercial acumen
Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset.
Communication focus:
Strong analytical and problem-solving skills; influential skills with senior executives
Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders
Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
Ability to navigate complex challenges & linkages and articulate into plans to drive results
Ability to inspire through the power of our marketing and brands
About Coca‑Cola ASEAN & South Pacific
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
The Coca-Cola Company: Refresh the World. Make a Difference
We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.
Skills:
Branding, Category Management, Channels Strategy, Commercialization Strategies, Customer Insights, Demand Generation, Digital Advertising, Key Performance Indicators (KPI), Marketing Strategies, Market Segmentation, Microsoft Office, Qualitative Research, Quantitative Research, Social Media, Strategy DevelopmentOur Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
