Senior Director, Digital Commerce - ASEAN & South Pacific Operating Unit

Location(s):

City/Cities:

Travel Required:

Relocation Provided:

Job Posting End Date:

Shift:

Job Description Summary:

Reports to: Vice President, Customer & Commercial Leadership

Location: Singapore

Our vision is to love brands, done sustainably, for a better shared future. We strive to deliver cutting-edge excellence in ingredients, innovation, design and marketing.

The Senior Director, Digital Commerce is accountable for leading a team in shaping and accelerating Coca‑Cola’s eCommerce and dCommerce growth across the ASEAN & South Pacific Operating Unit. This role defines the OU digital commerce strategy and operating model, translates global playbooks into scalable local execution, and drives disciplined delivery across eCommerce, dCommerce, eB2B, and Foodservice Aggregators in partnership with markets, bottlers, and priority customers.

The role requires deep digital commerce fluency, strong system leadership, and the ability to elevate execution standards across markets with diverse levels of digital maturity—while ensuring clear commercial accountability, ROI discipline, and sustainable capability uplift.

1. OU Digital Commerce Strategy & Governance

• Define and own the ASP OU Digital Commerce strategy, priorities, growth targets, and investment guardrails across eCommerce, dCommerce, eB2B, and Foodservice Aggregators.
• Translate global Digital Commerce playbooks into clear OU level standards, capability requirements, and execution priorities tailored to market realities.
• Align bottlers and markets on strategic direction, commercial plans, Route-to-Market models, and capability roadmaps, in close partnership with frontline commercial and operations team
• Establish a disciplined operating cadence, including:
  • Monthly performance and KPI reviews
  • Quarterly business reviews with priority platforms and customers
  • Annual joint business planning aligned to OU and system priorities

2. Digital Commercial Performance & Impact

• Lead the development and execution of the OU digital commerce business plan, ensuring clear contribution to topline growth, margin, and system profitability.
• Enable best in class digital commercial execution across:
  • Assortment and digital exclusive portfolio logic‑exclusive portfolio logic
  • Availability and fulfillment standards
  • Pack price architecture and promotional guardrails‑price architecture and promotional guardrails
  • Content quality and digital shelf excellence
• Partner with Marketing to define digital investment priorities and ensure ROI discipline across third party platforms and Coca-Cola–owned digital assets.‑party platforms and Coca‑Cola–owned digital assets.
• Support priority eGrocery and digital customer management, enabling aligned Joint Business Plans and delivery of agreed KPIs.
• Lead Foodservice Aggregator strategy (where owned or managed by bottlers), targeting:
  • Greater than fair share beverage penetration‑than‑fair‑share beverage penetration
  • Parity or outperformance vs offline incidence and conversion metrics

3. Capability Building & Execution Excellence

• Define and embed OU-wide digital Route to Market (eRTM) and Revenue Growth Management (RGM) standards for digital channels, including clear execution guardrails and performance benchmarks.
• Establish common data standards, KPI definitions, and measurement frameworks aligned with global teams and Finance governance to ensure a “one version of truth.”
• Drive adoption of priority digital commerce platforms, tools, and solutions, tracking value delivery, capability uplift, and execution consistency across markets.
• Partner with Platform Services and the Digital Acceleration Office (DAO) to ensure effective deployment, integration, and ongoing optimization of digital commerce technologies.

4. System Leadership & Stakeholder Influence

• Act as the OU thought leader for digital commerce, raising capability, ambition, and execution standards across markets and bottlers.
• Influence without direct authority, aligning cross-functional stakeholders across Marketing, Channel and Franchise, Finance, Platform Services, and Bottlers.
•  partnerships, platforms, and ecosystem opportunities that unlock incremental digital revenue and capability advantage for the system.
• Maintain strong connectivity with global Digital Commerce and DAO teams to ensure alignment, transparency, and reporting consistency.

• Bachelor’s degree or equivalent work experience required.
• Minimum 10+ years of leadership experience in eCommerce/online marketing-related fields.
• Strong general management and commercial leadership profile; proven ability to operate in matrixed, cross-geography environments.
• Proven success translating eCommerce strategy into measurable execution.
• Strong understanding of System financials/economics and cost-to-serve dynamics by channel.
• Strong planning, financial, collaboration, and stakeholder management skills.
• Experience leading teams and managing complex, multi-market projects.
• Experience working with bottlers and customers; cross-functional/cross-geographical experience preferred.

About Coca-Cola ASEAN & South Pacific‑Cola ASEAN & South Pacific

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca-Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins,

The Coca-Cola Company: Refresh the World. Make a Difference

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.