The Senior Director of Demand Generation at Versapay leads B2B marketing initiatives, managing strategies and programs to drive pipeline and revenue growth through diverse channels and data-driven insights.
About Versapay 🚀
For growing businesses that need to accomplish more with less, Versapay’s Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process by automating invoicing, facilitating B2B payments, and streamlining cash application with AI. Versapay integrates natively with top ERPs, while allowing businesses to collect with a self-serve payment portal and collaborate with customers and teammates to resolve what automation alone can’t. Owned by Great Hill Partners, Versapay’s employee base spans the U.S. and Canada with offices in Atlanta and Miami. With 10,000 customers and 5M+ companies transacting, Versapay facilitates 110M+ transactions and $170B+ in payments volume annually
Think you might be the next Veep to join? Read on!!
What You’ll Do as Senior Director of Demand Generation
At Versapay, we are redefining the future of working capital for midmarket businesses by combining powerful Accounts Receivable software with best-in-class B2B payments. We challenge conventional, manual accounting processes and create solutions that deliver unprecedented value to our customers on their digital journey. We’re looking for a visionary Senior Director, Demand Generation who can leverage their fintech and payments expertise to push boundaries, disrupt the status quo, and drive transformational growth for our customers and our company.
The ideal candidate is a bold demand generation marketer with deep experience building programs that generate pipeline and deal flow with B2B SaaS products targeting the middle market. In this role you will utilize your extensive experience in B2B SaaS Marketing to guide the creation, execution, and measurement of a highly effective demand generation program aimed at supporting Versapay’s ambitious revenue growth goals. An ideal candidate has extensive experience managing B2B demand generation programs with highly complex B2B SaaS products, is a data-driven decision marketer, and has excellent people and program management skills with a track record of exceeding targets.
Why You'll Love It Here:
- You’ll have the autonomy to challenge norms, think differently, and make bold marketing moves in an emerging industry with significant TAM.
- Join a culture that encourages risk-taking, learning, and cutting-edge experimentation.
- Be a key driver in shaping the future of working capital; making a meaningful impact on the financial lives of customers and communities globally.
Key Responsibilities:
- Own end-to-end execution of online and offline demand generation programs that will yield substantial pipeline generation, including paid and organic media, multi-channel campaigns, email campaigns and ABM programs.
- Track and measure the impact of our programs and use data insights to continuously optimize initiatives for improved results.
- Work with internal and external resources to create compelling content and messaging tailored by audience and funnel stage.
- Build the strategy to properly utilize and extend Versapays’s understanding and ability to target our Ideal Customer Profile and key personas using resources available to you such as intent signals, market research, sales feedback and others.
- Manage any 3rd party agencies that Versapay utilizes to buy and deploy media dollars across demand generation creative execution and channels.
- Work closely with Sales and Revenue Operations teams to ensure proper alignment on lead follow-up, opportunity progression, and identify and address any gaps.
- Oversee management of the Versapay website and all other web assets (landing pages, content pieces, etc) with a focus on optimizing the web experience to move prospects down the funnel and drive lead conversion.
- Develop and oversee management of our prospect database and determine the right strategy for outreach to this database to drive interest via marketing campaigns.
Experience & Skills:
- 8+ years of experience in B2B SaaS marketing.
- 4+ years of experience managing a small, scrappy and high performing demand generation team within a marketing organization.
- Extensive experience in creating and executing targeted Marketing campaigns, with demonstrated track record of meeting and exceeding pipeline and bookings goals.
- Experience in leveraging multi-channel marketing tactics to drive pipeline, including but not limited to SEM/SEO, Webinars, Content, Direct Mail, Display Advertising and Radio/Podcast.
- Experience managing a B2B website to drive lead conversion and pipeline.
- Experience with Salesforce and Pardot/HubSpot/Marketo.
- Familiarity with ABM programs and experience using ABM tools to understand intent stage within the marketing funnel.
- Ability and willingness to use data to guide decision-making and resource allocation.
- Willingness and ability to complete detailed analysis of performance data to make informed decisions on marketing program effectiveness.
- Intellectual curiosity and desire to think outside of the box to achieve results.
- Strong program management skills and attention to detail even when working with urgency.
- Ability to articulate and present plans to leadership, sales, and cross-functional teams.
- Comfortable working in a high growth environment where planning and execution often happen in parallel.
- A driver with a desire to learn, go fast and generate results quickly.
- A builder that enjoys getting their hands dirty and building things from the ground up alongside their team.
#LI-Remote
Top Skills
Abm Tools
Content Marketing
Display Advertising
Email Marketing
Hubspot
Marketo
Pardot
Salesforce
Sem
Seo
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