The Senior Director of Affiliate will scale a high-impact affiliate program, manage a significant budget, and ensure compliance with regulations while driving growth in the US and UAE markets.
OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.
Who We AreAt OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
What You'll Be Doing:What We Look For In You:Nice to Haves:
Own and rapidly scale a high-impact affiliate program in the US and UAE. Leverage a tiered CPA model plus lifetime trading-fee rebates to drive funded-user growth, net deposits, and fee revenue.
- Launch creator programs in both regions within six months; set market-specific OKRs (funded users, net deposits, fee revenue) and shift budget weekly to whichever region is delivering the highest marginal LTV.
- Architect and iterate a reward engine that combines sign-up / first-deposit / first-trade CPA tiers with up-to-50 % lifetime fee share; benchmark against leading exchange programs.
- Secure top US finance YouTubers and bilingual UAE “Finfluencers” within 90 days using Impact, Partnerize, and local MCN networks. Supply compliant scripts, creative kits, and real-time dashboards.
- Embed KYC, #ad disclosure checks, and automated content scans to satisfy FTC/SEC rules; apply ADGM virtual-asset promotion guidelines with English–Arabic risk wording.
- Build multi-touch funnels linking impressions to trading-fee revenue; surface creator-level P&L in Looker and pause negative-ROI channels within 14 days.
- Manage a ≥ USD 10 M annual creator budget; negotiate bulk media buys and co-marketing deals (e.g., Ramadan, US tax-refund season) to secure inventory ahead of peak periods.
- 8+ years in affiliate or influencer-product leadership, including 3+ years managing global creator programs that have generated ≥ USD 100 M annual trading-fee volume.
- Proven success in fast-tracking growth in both US and UAE markets; hands-on experience with ADGM or DIFC marketing approvals.
- 3+ years of product management experience, with a strong understanding of affiliate and fee-rebate product design — able to collaborate with engineers to shape tracking logic, payout rules, and dashboard UX.
- Mastery of hybrid CPA + fee-share mechanics used by leading crypto exchanges (Binance, Coinbase, Bybit, OKX).
- Deep publisher network on Impact, Partnerize, CJ, or HasOffers; strong API-level experience for real-time attribution.
- Expert knowledge of FTC/SEC endorsement rules and ADGM/DIFC virtual-asset advertising guidelines.
- Proficiency in SQL and Python; able to build attribution models and LTV dashboards.
- Excellent English communication.
- A genuine passion for crypto exchanges or Web3 products — actively use them day-to-day.
- Track record of running creator “bootcamps” that upskill influencers on compliant fintech content.
- Published work on CPA optimisation or fee-rebate algorithms.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!
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Top Skills
Python
SQL
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