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At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.
About you
You are an experienced Integrated Consumer Marketing leader with a passion for consumer technology or education. You will design and execute multi-channel marketing campaigns that resonate with our target audiences. You blend creativity with data-driven strategies to amplify our brand, engage consumers, and drive adoption of our products in Japan, South Korea, and Vietnam markets in partnership with our strategic partners.
About this role
You will be responsible for driving consumer revenue growth and enhancing learner engagement in New Ventures’ focus markets. In this role, you will lead and inspire a team, take ownership of business goals, and collaborate with internal stakeholders—including global creative, pricing, communications, and product teams—as well as external partners, such as marketing agencies, global media representatives (Meta/Google), and key regional strategic partners.
What you'll be doing:
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Develop and execute integrated marketing strategies aligning with marketing objectives and consumer insights.
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Oversee the marketing annual calendar, ensuring effective resource allocation to meet business goals and objectives.
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Collaborate with global product and marketing teams to incorporate consumer insights into the international strategy and execute locally.
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Build and maintain strong partnerships with our local strategic partners to align on marketing goals and consistent marketing communications.
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Manage relationships with regional marketing agencies, including Media, Creative, and Marketing Research agencies in New Ventures’ focus markets.
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Identify and define marketing processes and best practices in Japan and scale the approach to other New Ventures’ focus markets.
What you’ll have
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7+ years of consumer marketing experience (either at an agency or a brand), with at least 2 years in multi-national companies/ brands focusing on the Japanese market
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Experience in leading multi-channel marketing campaigns, including campaign briefing, media planning, creative development, and measurement
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Fluent in English and Japanese (both written and verbal) to effectively communicate with global teams and local markets; Proficiency in Korean is a plus
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Proficiency with marketing tools such as Google Analytics and lifecycle marketing platforms
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Hands-on experience with digital paid marketing channels, including SEM, YouTube, Meta, and other local channels
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A data-driven mindset with excellent analytical skills to measure, report, and optimize campaign performance.
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Passion for technology and education with an understanding of how learning improves consumers’ lives.
We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
Life at Udemy
We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
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We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
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Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
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Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
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We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.
Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability.
Our Benefits Start with U
Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our US Benefits and Ireland Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
