Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
Summary: The Senior Commercial Manager for APAC is responsible for the delivery and execution of the regional commercial strategy to pursue new & develop existing opportunities, in order to effectively manage and drive sell-in of inventory, as well as sell-out within our retail partners. The role requires a strategic thinker with an entrepreneurial spirit, that has excellent relationship building skills, and a high competency in driving sales.
Essential Duties and Responsibilities:
- Lead the creation and delivery of retailer strategies that align with regional commercial objectives and strengthen Huda Beauty’s market position
- Develop excellent relationships with retail partners, ensuring all opportunities to promote the brand are maximized
- Oversee and optimize sales performance, target achievement, demand forecasting, and inventory management to drive sustainable growth and ensure operational efficiency.
- Own forecasting, financial management, and full accountability for P&L delivery across each APAC market, ensuring profitability and alignment with regional objectives.
- Manage new clients and commercial relationships, including execution of tactical commercial deals
- Ensure adequate stock coverage for all products through forecasting accuracy and quota management working closely with the demand planning team
- Assist in net sales management, consistently monitoring shipments, changes in product availability, proactively identify OOS product risks or up ticks in demand and manage product discontinuation/phase outs to minimize non-productive inventory
- Work collaboratively with the General Manager to proactively suggest specific approaches to drive APAC localization e.g. Product, Pricing, go to market strategy
- Partner closely with Finance to execute promotional strategy & eliminate excess stock
- Overseeing human resource management, incorporating recruitment and assessment of the Regional field team
- Optimize BA productivity through KPI setting and implementation of an incentive program working closely with the BAs and field team, as well as closely monitoring BA ROI
- Work closely with PR, Trade Marketing, Training and VM to ensure effective execution of marketing plan across the region
- Work closely with compliance team to ensure all regulatory requirements are in place in a timely manner
- Ensuring Huda Beauty has exposure and maximum visibility in new launches and product focus
- Ensure consistency of HB image is maintained across the region
- Liaise with Education Manager to ensure training plans are aligned with brand objectives
- Monitoring Huda Beauty positioning in the market vs competition
- Support any ad-hoc project as required by the business
- 6+ years experience in commercial management in SEA (beauty and/or luxury experience), candidates must have previous experience with Sephora retailer
- Strong beauty/makeup industry knowledge is essential (locally, regionally and globally)
- Proven success in sales and/or marketing, as well as evidence of the ability to manage relationships with key clients and stakeholders
- Strong working knowledge of metrics to monitor the performance of commercial activities, reporting results to senior management.
- Strategic development and critical thinking skills needed to assist in setting financial targets, developing budgets, and monitoring compliance
- Excellent relational skills, working tirelessly to build and maintain beneficial partnerships with key stakeholders.
- Solid knowledge of forecasting, performance reporting and financial/budgeting processes including P&L management
- Excellent instincts and commercial awareness coupled with a strategic mindset
- Excellent team player
- Excellent leadership skills
- Excellent organizational skills
- Outstanding communication and interpersonal skills
- Fluent in English (in addition other language(s) will be an advantage
- Monthly “Self Love Days” – at company discretion
- Premium Medical/Dental/Vision coverage for employee plus dependents
- Monthly coaching sessions with our in-house Success Coach
- Employee discounts on all Huda Beauty products
- Quarterly product gifting
Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
