We are looking for a highly strategic and senior Demand/Campaigns Marketing Manager who can turn business priorities into integrated always-on campaigns focused on driving new business and upsell/cross opportunities.
Does this sound like you?
You thrive in a fast-paced environment and excel at cross functional leadership.
You have a deep understanding of the Asia Pacific and Japan markets with proven ability to influence and drive change across regions.
You have the ability to navigate between big-picture planning and execute in detail.
You’re a strong collaborator and can work closely with brand, product marketing, global. demand generation, content, sales, regional marketing, XDRs to design full-funnel campaigns that resonate with our audience and drive measurable results.
You have a willingness to learn new AI and marketing technologies to drive productivity and innovation.
You are a builder, pace-setter, and culture driver, creating system-wide impact.
A strategic thinker and effective problem solver with strong, data-driven analytical capabilities.
Responsibilities:
Build omni-channel full funnel campaigns to effectively create awareness and demand from customers and prospects. This includes the creation and execution of marketing content, programs, and offers.
Develop positive relationships with the broader marketing organisation, including product marketing, localisation, global demand generation, sales, XDR, Field marketing etc to create and develop end-to-end integrated marketing plans.
Work with sales and field marketing leaders to understand business priorities and provide results and insights on marketing campaign performance.
Work cross-functionally with shared services teams to drive forward projects and launch campaigns on-time.
Own end-to-end management of campaign execution across channels (e.g. digital advertising, web, email, field & virtual events, etc.) including: creative and copy development, campaign setup, A/B testing, conversion flows, and campaign optimisation to maximise conversion rates.
Identify, test, and optimise new programs and channels, while continuously measuring return on investment and scaling our efforts to build new business.
Actively monitor campaign analytics, regularly partner with our analytics team to build reporting on campaign and solution performance, and effectively communicate results to the team with recommended actions for optimisation.
Partner with sub-regional marketing teams (ANZ, Asia, Japan) to execute the global campaigns and where necessary define and build a repeatable marketing strategy and execution model which is packaged up into Marketing Kits that our regional and channel marketing teams can use.
Amplify, localise, and optimise global anchor campaigns, driving local relevance and performance across the APAC region.
Qualifications:
6-8 years of marketing experience in campaign, demand generation, integrated marketing experience (Customer experience, B2B SaaS preferred).
Ability to digest and understand audience segment data to help determine optimal targeting and campaign creation strategies (Experience with Marketo, Salesforce, 6Sense preferred.)
Strong and proven writing and messaging skills.
Proven ability to manage complicated, multi-channel marketing campaigns.
Intellectual curiosity in staying current across the evolving marketing landscape to drive innovation and maintain relevance.
Creative and innovative with a knack for improving programs and problem solving.
Excellent strategic thinking and project management skills, with the ability to prioritise and manage multiple initiatives simultaneously (Experience with project management tools like Asana preferred).
Ability to use data insights to optimise campaign performance (experience with Tableau preferred).
Strong communication skills across all levels, from marketing and sales professionals to executives.
Positive attitude, collaborative, energetic, and optimistic.
Experience collaborating across multiple internal teams and departments and building effective relationships to influence change.
A bias for fast but thoughtful action, results, and delivery with a high-quality bar.
Preferred but not essential: experience with tools such as Canva, Figma, Adobe Creative Cloud).
Where We Work:
In this role, you’ll work primarily remotely with the support of a dynamic and caring team. We’ll provide you with the digital tools and experiences to be together–even when we’re apart. Being digital first doesn’t mean we’re digital only. You’ll also have the flexibility to join us at a Zendesk workspace, in one of our Zendesk offices or our flex office spaces. We will bring our people together on occasion to connect, collaborate, learn, or celebrate in person.
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