The Senior Business Development Manager is responsible for driving sales growth, managing key accounts, and executing marketing strategies to achieve sales targets across multiple categories in the Hong Kong market.
Job Description
Detailed Job Responsibilities:
Location(s)
Hong Kong
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Detailed Job Responsibilities:
- Sales and Marketing Growth Plans - Crafted plans to explode total Heinz business growth.
- Engage & build strong relationships with key decision makers, advisors, & technical users in the set of customers that he/she will be assigned with.
- Achieve sales targets - NSV, CCMA% by selling our product portfolio from affiliates & co-packers.
- Portfolio Management - Working on multi-tier, multi-segment categories to accelerate growth across different consumer groups.
- Drive value-creation of projects with target key accounts (QSR).
- Distributor Management - Working with lot of distributors across the markets from business planning to marketing and sales strategies to in-store, below-the-line and above-the-line executions. Trained distributors on sell-out analysis to uncover growth gaps and opportunities.
- Support the distributor in expanding customer base with local QSR key accounts. Share best-practices (brilliant execution) and train their key account sales team on how to drive growth in QSR channel.
- Consumer-centric Category-Country Strategy - Designed and introduced the consumer insight-based growth strategy by category-country combination to unlock category and market growth, which was previously non-existent in the Heinz business.
- Regional Campaign Design and Execution -Working on ideation, regional design and local adaptation and execution of campaigns that build on each category strategy.
- Supply Chain Management - Initiated the full supply chain tracking system for Heinz Markets from ordering to shipping to systematize issue escalation and resolution (late ordering, delays, shelf-life issues, customer complaints) more actionable.
- Forecasting and Demand Planning - Leads the demand planning process with the distributors starting with sell-out analysis and campaign planning to sell-in forecasting and shipment planning. Feeds this data to regional demand planning to ensure stock availability from Export Affiliates.
Location(s)
Hong Kong
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
Consumer Insights
Demand Planning
Sales Strategies
Supply Chain Management
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