Senior Business Development Manager - Destination Marketing, Agoda Media Solutions (Singapore-based)

Get to Know our Team: 

Strategic Partnerships is a team of creative entrepreneurs that develop solutions for Agoda and other Booking Holdings brands’ partners and promote our top and bottom-line growth. We design tailored business and product solutions with our partners and help them generate measurable value. Members of our team are empowered and supported to grow their market(s) or accounts. We develop win-win relationships and leverage both Agoda and Booking Holdings’ unique travel product portfolio and tech solutions to bring our partners the advantages they seek. Utilizing our strong brand and resources, we build new channels to increase the visibility of Agoda and the other group companies, introducing more travelers to our great products and services and delivering significant revenues to the overall business.  

The Opportunity:
Agoda is looking for a seasoned sales professional with strong commercial acumen to join our Agoda Media Solutions (AMS) team and drive media sales & co-funding campaigns exclusively for Destination Marketing Organizations (DMOs) and Tourism Boards worldwide.
The main goal for a successful candidate would be to help destinations (country / region or city level) to get more awareness, visitors and travel spend using Agoda’s and Booking Holdings (Booking.com, Agoda.com, Priceline.com) range of products - display and native ads, branded landing pages, on-site and off-site retargeting, co-funded discounts and promotion campaigns as well as creative content and other tools created for destinations. As a Senior Manager/Lead Manager, Business Development – Destination Marketing, you will be responsible for identifying and securing new DMO and Tourism Boards partnerships in APAC and worldwide.
This role requires a deep understanding and network in destinations marketing, a proven ability to build and nurture strategic relationships, including with government funded organizations and tourism ministries, and a track record of successfully driving sales and making deals.

In this Role, you’ll get to: 

• Lead business development efforts by identifying and securing new partnerships with Destination Marketing Organizations (DMOs), tourism boards and ministries.
• Build and maintain strong relationships with key decision-makers within DMOs and governmental organizations.
• Take ownership of the full sales cycle, from initial outreach to contract negotiation and closing, with a focus on media media solutions and advertising products,  co-funding promotion campaigns, and other products for destinations.
• Collaborate with other stakeholders to successfully manage partnerships with DMOs - legal team, government affairs team, local country teams, marketing teams, finance and product team.
• Evaluate the effectiveness of partner campaigns, providing feedback to encourage additional buy-ins, funding and long-term collaboration.
• Collaborate with the central AMS and DMO teams to develop new solutions specifically for DMOs.
• Prepare presentations and reports highlighting progress of sales pipeline and contracting cycle.
• Participate in and lead regular meetings to share updates and insights with the stakeholders.
• Represent the team in relevant industry conferences and trade shows from time to time.

What you'll Need to Succeed:

• Proven track record in business development and managing high-value portfolios in the Digital Media and Advertising space. 7+ years experience in sales function required.
• Fluency in English (verbal & written), and additional languages - Arabic and/or one of major Asian languages is required.
• Strong network within decision makers in DMOs, Tourism Boards, Media Agencies
• Ability to sell and tell stories using data and numerical insights
• Ability to create clear and accessible data visualizations for clients
• Strong experience in Business-to-Business negotiations and sales pipeline management
• Strong partner management skills with a history of influencing both internal and external stakeholders, tailoring messaging to regional preferences and cultural nuances.
• Ability to anticipate and proactively manage potential partners’ requests
• Proficiency in building presentations and reports in Power Point and Excel. Proficiency in Salesforce is preferred. Understanding and experience in Google Ad Manager, Meta Ads and other major ads and media platforms is an advantage.
• Ability to travel frequently for business needs

You can learn more about our Agoda Media Solutions products here: https://partnerhub.agoda.com/agoda-media-solutions/

#LI-KR1 #BD #ADVR #shanghai #beijing #shenzhen #hongkong #bangalore #newdelh i#jakarta #bali #bandung #kualalumpur #manila #singapore #taipei #tainan #taichung #kaohsiung #bangkok #hcmc #hanoi #Phuket