Senior Brand Designer

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re seeking a Senior Brand Designer to help shape and scale Webflow’s brand across campaigns, events, and experiences. This role is primarily focused on brand design excellence — building and extending visual identity systems, designing high-impact campaign assets, and creating thoughtful expressions of the brand across both digital and physical touchpoints.

While brand design craft is the foundation of this role, candidates with additional strengths in web design, Webflow development, and motion design will bring even greater value to our multidisciplinary studio.

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    
    • Zone A: $113,000 - $147,000
    • Zone B: $107,000 - $139,000
    • Zone C: $101,000 - $133,000
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada
    • 131,000 - 176,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Director, Brand & Web Design

As a Senior Brand Designer you’ll… 

Design Across Brand Surfaces

• Concept, design, and deliver brand campaigns across multiple channels, partnering closely with marketing teams to translate strategy into compelling creative.
• Develop event identities, promotional assets, and marketing materials that extend the Webflow brand.
• Create scalable brand systems, guidelines, and templates that elevate and unify the brand.
• Manage end-to-end production for creative deliverables, including preparing files for executive-level presentations, advertising and media partners, print vendors, and event production.
• Design collateral such as branded imagery, event visuals, presentation materials, and apparel/merchandise.

Collaborate Across Teams

• Partner closely with cross-functional stakeholders—including product marketing, growth, and events—to ensure creative execution aligns with GTM strategy, brand objectives, and campaign goals.
• Work with Creative Ops and external vendors to ensure smooth handoffs, accurate specs, and flawless delivery across channels (digital, social, print, and experiential).
• Communicate effectively with production partners and internal teams to guarantee fidelity from concept to final output.
• Participate in design reviews, critiques, and retrospectives, offering feedback that improves both the work and the process.
• Build trusted relationships with cross-functional peers through clear communication, curiosity, and accountability.

Stretch Into Digital & Motion (bonus)

• Translate brand systems into digital experiences, applying web design best practices and, where relevant, building directly in Webflow.
• Contribute motion design and animation to campaigns, launches, or brand moments that deepen storytelling and audience engagement.
• Collaborate with engineers, product designers, or motion specialists to extend the brand consistently across web and interactive surfaces.
• Experiment with emerging creative tools (AI, 3D, generative, or real-time platforms) to push how the brand shows up across mediums.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

You’ll thrive as a Senior Brand Designer if you:

• Have 5 to 7+ years of experience in brand design with a strong portfolio showcasing identity, design systems, campaigns, and event design.
• Can conceptualize and execute ideas across a range of mediums including print, digital, and experiential.
• Are proficient in Figma and the Adobe Creative Suite (Illustrator, Photoshop, InDesign).
  Bring strong collaboration and communication skills, with the ability to confidently present and defend your work to diverse stakeholders.
• Excel at managing multiple projects in a fast paced environment.
• Have a keen eye for detail and a strong sense of craft from concept through final production.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.