Senior Analyst, Marketing Effectiveness and Insights

Job Description:

We are looking for an analyst to join our team. You are innovative with a thirst for knowledge You can think on your feet, connect disparate dots, imagine connections and importantly, craft approaches to turn ideas and imagination into real capabilities, inspired by data.

You are excited about delivering the best work so that it can drive a change/impact to our clients’ business. Your role will be to explicate and analyse consumer, business, and media data and to develop models that can quantify the impact of marketing activities on consumer behaviour. In addition, this role will also be poised to develop and implement leading products within the network – excellent for individuals with a thirst of innovation

This individual will be in an excellent position to be part of a growing team within the network, further developing our offering and ability to drive the network’s data vision.

RESPONSIBILITIES

• To play a role in the project delivery – from data collection to analysis to report writing
• Data/Information gathering and cleansing
• Analysing and building models
• Writing and delivering reports
• Interpreting results to identify value creation opportunities for clients
• Demonstrates problem solving and intervention when necessary

SKILLS REQUIRED

• Tertiary qualification (Business, Econometrics, Analytics, Applied Statistics or related discipline).
• Experience in econometric modelling / SPSS preferred
• Knowledge of Advanced Excel
• Good communication skill
• Excellent attention to detail
• Passionate about data

#LI-DNI

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