Leads consumer and lifestyle communications accounts, including client relationships, integrated campaigns, media relations, influencer engagement, partnerships, thought leadership, new business development, budgeting, profitability, and team leadership. Develops strategic communications programs across hospitality, travel, fashion, entertainment, and luxury automotive while providing senior counsel and mentoring account teams.
About the Role
You are the captain of the ship — responsible for building strong client relationships, driving sustainable business growth, and leading a team that consistently delivers exceptional work.
As a Senior Account Manager at FINN Partners, you will lead key consumer and lifestyle accounts, developing integrated communications strategies that connect brands with audiences through compelling storytelling, consumer-led trends, media relations, partnerships, and influencer engagement.
You will combine strategic thinking with commercial acumen, identifying opportunities to grow existing accounts and developing new business. From global hospitality and travel brands to fashion, entertainment, and luxury automotive, you will help clients build relevance, strengthen brand reputation, and lead meaningful conversations.
You will also play a key role in developing talent, strengthening team capabilities, and ensuring the quality and profitability of the practice.
Key Responsibilities
Practice Leadership and Profitability
Requirements
You are the captain of the ship — responsible for building strong client relationships, driving sustainable business growth, and leading a team that consistently delivers exceptional work.
As a Senior Account Manager at FINN Partners, you will lead key consumer and lifestyle accounts, developing integrated communications strategies that connect brands with audiences through compelling storytelling, consumer-led trends, media relations, partnerships, and influencer engagement.
You will combine strategic thinking with commercial acumen, identifying opportunities to grow existing accounts and developing new business. From global hospitality and travel brands to fashion, entertainment, and luxury automotive, you will help clients build relevance, strengthen brand reputation, and lead meaningful conversations.
You will also play a key role in developing talent, strengthening team capabilities, and ensuring the quality and profitability of the practice.
Key Responsibilities
Practice Leadership and Profitability
- Develop and implement business strategies that support sustainable growth and profitability.
- Manage account servicing levels, budgets, forecasting, and scopes of work while maintaining high standards of client satisfaction.
- Identify opportunities to expand existing accounts, develop new revenue streams, and strengthen the practice's market position.
- Ensure that all work reflects positively on the FINN Partners brand and delivers measurable value to clients.
- Lead key client relationships, providing strategic counsel and overseeing the delivery of integrated consumer communications programmes.
- Develop campaigns informed by consumer behaviour, cultural trends, and broader industry developments.
- Drive thought leadership initiatives, including data-led reports, white papers, and insights on topics such as travel, hospitality, and lifestyle trends.
- Oversee consumer media relations, influencer engagement, brand partnerships, and collaborations with relevant cultural figures.
- Identify opportunities to connect consumer-facing communications with broader corporate narratives and enterprise-level business priorities.
- Identify and pursue opportunities to grow existing accounts and secure new clients.
- Develop proposals, pitches, and integrated communications strategies for prospective clients across hospitality, travel, fashion, entertainment, and luxury automotive.
- Build relationships with prospective clients and industry partners to expand the agency's network and business pipeline.
- Contribute to the development of new service offerings and innovative approaches that strengthen the practice's competitive position.
- Lead and develop a team comprising junior team members and account leads, providing direction, coaching, and constructive feedback.
- Optimize team resources, delegate effectively, and ensure the team delivers high-quality work within agreed timelines and budgets.
- Identify development needs and strengthen the team's capabilities through knowledge sharing, training, and mentorship.
- Foster a collaborative, supportive, and high-performing environment that encourages initiative, accountability, and professional growth.
- Maintain a strong understanding of consumer, lifestyle, travel, hospitality, and cultural trends.
- Build relationships with consumer media, influencers, industry stakeholders, and potential brand partners.
- Represent FINN Partners at relevant industry events and networking opportunities.
- Stay informed about emerging platforms, audience behaviors, and market developments to identify new opportunities for clients and the business.
Requirements
- At least six years of experience in communications or public relations, preferably within an agency environment.
- Strong experience managing consumer, lifestyle, hospitality, or travel accounts and delivering integrated communications campaigns.
- Proven ability to lead client relationships and provide strategic counsel to senior stakeholders.
- Experience in consumer media relations, influencer engagement, partnerships, and thought leadership.
- Strong commercial acumen, with experience in account profitability, budgeting, forecasting, and scope management.
- Demonstrated ability to develop new business opportunities and contribute to pitches and proposals.
- Experience managing, mentoring, and developing team members.
- Excellent written, verbal, presentation, and interpersonal communication skills.
- Strong understanding of consumer trends, cultural conversations, and the evolving media landscape.
- A proactive, entrepreneurial mindset with the ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.
Finn Partners Singapore, Singapore, SGP Office
Singapore, Singapore
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