Lead APAC sales excellence initiatives: standardise processes, drive Salesforce adoption and governance, build dashboards and reports, manage price books and CRM workflows, support customer segmentation and go-to-market execution, partner cross-functionally to improve sales performance and customer experience.
The Commercial Sales Excellence Manager plays a critical role in driving sales effectiveness, customer excellence, and commercial transformation across the APAC region.
About You
This position partners closely with regional Commercial leaders, Sales Operations, and Finance to standardise processes, enhance Salesforce adoption, and implement best-in-class sales methodologies that improve both business performance and customer experience.
This role reports to the Director, Commercial Operations APAC ,who is based in Singapore.
About Us
Tate & Lyle's purpose, Transforming Lives Through the Science of Food, inspires everything we do. Whether it’s by making food and drink healthier and tastier; continuously improving how we work; promoting a safe working environment; or making a difference in our local communities, we believe we can successfully grow our business and positively impact society
What You’ll Be Doing
- Sales Excellence & Process Optimisation
- Drive and implement sales excellence initiatives across APAC, ensuring process standardisation and best practices
- Analyse sales performance metrics (pipeline, win/loss, cycle time etc.) to identify improvement opportunities
- Refine sales methodologies to align with evolving business needs and market dynamics
- Salesforce & Commercial Tools Leadership
- Act as the regional Salesforce lead, driving adoption, governance, and compliance
- Develop dashboards and reports to provide actionable business insights
- Manage price books, product setup, and approval workflows within Salesforce
- Partner with global Salesforce team to manage system enhancements, user support, and ongoing initiatives
- Customer Segmentation & Go-to-Market
- Lead customer transformation initiatives to improve overall customer experience
- Support and enable execution of customer segmentation and go-to-market strategies
- Partner with commercial teams to ensure alignment between strategy and execution
- Cross-functional Leadership
- Lead and support regional projects across Commercial, Technical Sales and Finance
- Develop and execute regional deployment plans aligned with global strategies and APAC priorities
- Optimise cross-category product allocation processes to maximise business and customer outcomes
- Act as a trusted advisor to senior stakeholders on commercial effectiveness and performance improvement
Location
This role is based in Biopolis, Singapore.
What You’ll have
- Bachelor’s degree or equivalent experience
- 5-8 years of experience in sales operation role, good business acumen & hands-on operation experience
- Strong experience in Sales Operations / Commercial Excellence / CRM (Salesforce preferred)
- Deep understanding of sales processes, pipeline management, and performance metrics
- Proven ability in stakeholder management and influencing across functions and regions
- Strong analytical mindset with experience in data-driven decision making
- Experience in CRM governance, system implementation, or transformation projects
- Excellent communication skills with the ability to simplify complex topics
- Proactive mindset with confidence to challenge and identify opportunities
- High level of ownership, adaptability, and customer-centric thinking
What We Can Offer
- Base salary with Performance Bonus
- Comprehensive insurance coverage for you and your family
- Flexible benefits
- Hybrid working arrangement.
- Exposure to working for a multi-national organization.
- Opportunity to partner with various functional leaders globally.
- LinkedIn Learning
- Membership in Employee Resource Groups (Professional Women’s Network, LGBTQ+, Black Employee Network, Veterans’, Mental Health)
- Mental health and well-being support via Mental Health First Aiders & Employee Assistance Program
- Local volunteering opportunities (where applicable)
#LI-JL1
Tate & Lyle is an equal opportunity employer, committed to the strength of an inclusive workforce.
Tate & Lyle Singapore, Singapore, SGP Office
Singapore, Singapore
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