Summary
ABOUT SAINT LAURENT
Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.
Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.
Job Description
ROLE
This position is based in the Saint Laurent office, directly reporting to SEAO Client Engagement Manager. This role will work in close cooperation and partnership between the retail team and local business partners, ensuring the timely execution of initiatives and reports.
MISSION
- Support the SEAO Client Engagement Manager to execute CRM strategies including the development of specific action plans for different client segments
- Partner with the local Client Engagement Manager to analyze customer behavior and market dynamics, translate the findings into actionable recommendations and identify opportunities to optimize business performance, customers retention and Elite Client recruitment in the city
- Generate regular dashboard reports for retail teams to review program effectiveness and present analytic solutions to improve retention, recruitment and reactivation of customers for the local market
- Provide end-to-end analytics to support CRM strategies and events through financial projection, target selection, pre-event customer analysis and post-event evaluation
- Keep track of client event metrics and trends, such as ROI, conversion rates and social media outposts
- Drive the implementation and execution of corporate clienteling programs (gifting, events, clients’ experience among online and offline channels) and practices across the region
- Collaborate with internal and external business partners in planning and organizing client events
- Provide backend support for CRM digital tools such as client contact messages, e-cards, digital Lookbooks and client reassignment, etc.
- Perform regular data cleaning and maintenance of customer data to ensure the most accurate and valid database for activation and analysis
- Liaise with the Retail and Training team to roll out workshops and training sessions for the store team on clienteling tools, habits, etc.
PROFILE
- Bachelor’s degree in Business Administration, Marketing or other related disciplines
- 2 - 3 years of experience in client relationship management, preferably from the luxury fashion, cosmetics or hospitality industry
- Proven ability to drive positive customer experiences that build loyalty and deliver measurable results
- Dynamic, passionate about the fashion industry
- Able to work in a fast-paced environment with high command of efficiency
- Strong communication skills and problem-solving skills
- Good command of English and Mandarin
- Proficiency in Microsoft Office and knowledge of CRM systems will be a plus
Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
Job Type
Regular
Start Date
2024-05-31
Schedule
Full time
Organization
Saint Laurent (Singapore)
