[REMOTE] Sr. Product Portfolio Manager

Join a High-Performance Startup Focused on Building the Future of AI-Driven Paid Acquisition Performance Marketing

At WKND, we don’t just follow trends—we create them. As a fast-paced, tech-forward startup (backed by WKND Investments), our mission is to transform how global DTC brands acquire and retain customers through AI-powered performance marketing. Whether launching innovative campaigns or building strategy for scalable SaaS products, we move quickly, solve complex challenges, and deliver world-class results. If you thrive on innovation, excellence, and speed—and want to shape the future of AI-driven growth—you belong at WKND.

Our Core Values

1. Relentless Pursuit of Excellence
   At WKND investments, excellence isn’t optional—it’s our standard. We’ve cultivated a performance-first culture where outcomes reign supreme—whether launching high-performing campaigns in record time or leveraging AI to solve complex marketing challenges.
   
2. Innovation at Speed
   By harnessing advanced AI and automation, we redefine performance marketing. Rapid experimentation, accountability, and continuous improvement are in our DNA.
   
3. Uncompromising Standards
   We act with a founder’s mentality—taking ownership of our work, scaling solutions without unnecessary complexity, and executing with precision.
   
4. Customer-Centric Mission
   We obsess over delivering powerful, measurable results that help DTC brands attract, convert, and retain customers at scale.
   
5. Visionary Thinking
   We anticipate where marketing is going tomorrow. Join us in pioneering the next decade of eCommerce growth, driven by AI, automation, and data.
6. The Power of Communication
   We believe in proactive, transparent communication—sharing insights, challenges, and wins early and often. As a consultative expert, you’ll offer thoughtful recommendations that serve both short-term impact and long-term goals. This open dialogue and empathy enable us to build strong relationships, deliver world-class outcomes, and maintain a culture of speed, accountability, and innovation.

Why Join WKND?

• Build Innovative SaaS Solutions: Shape, test, and scale products that revolutionize eCommerce growth.
  
• Solve Mission-Critical Challenges: Leverage AI-powered marketing and data analytics to help brands maximize ROI and profitability.
  
• Pace of Innovation: Operate at the cutting edge of technology—where bold thinking is rewarded and your ideas can quickly become reality.
  
• Performance-Based Rewards: Earn top-tier compensation, stock options, and bonuses aligned directly with company growth and your contributions.
  
• High-Performance Culture: Become part of a collaborative, fast-moving team that values real impact over empty effort.

Role Overview

As the Senior Product Portfolio Manager at WKND Investments, you will spearhead the strategic vision and hands-on execution of our diverse product and client portfolio, serving as a key driver in shaping product (partner) roadmaps, cultivating deep client relationships, and coordinating cross-functional teams to deliver exceptional outcomes. From AI-driven innovations to client journey strategy and execution and executive positioning, every initiative will align with our mission to push the boundaries of performance marketing and achieve profitable, data-driven outcomes.

Key Responsibilities1. Product & Portfolio Leadership

• Product Vision & Roadmap: Define and communicate a clear vision for WKND’s product suite, prioritizing features based on data-driven insights and client needs.
  
• Portfolio Strategy & Growth: Oversee a portfolio of client accounts and digital products, identifying cross-product synergies to drive both revenue growth, retention and enhanced brand loyalty.
  
• Cross-Functional Coordination: Collaborate with design, UX, development, marketing, and analytics teams to ensure seamless execution. Align on project goals, timelines, and deliverables.
  
• Land-and-Expand Architecture: Design entry-level solutions and complementary add-on modules, ensuring clients can seamlessly adopt new products over time.

2. Client Engagement & Delivery

• Stakeholder Engagement & Communication: Build strategic client relationships through regular updates, event planning, and thoughtful communication strategies. Serve as the primary point of contact for product features, updates, and positioning.
  
• Project & Campaign Oversight: Manage multiple high-complexity initiatives from start to finish—resolving roadblocks proactively, adjusting resources, and ensuring each “land” paves the way for eventual “expand.”
  
• Performance Reporting: Own client reporting dashboards and interpret key metrics (KPIs, ROI, growth) to deliver actionable insights. Present data-backed recommendations that elevate portfolio performance and demonstrate how additional product/service adoption or specific campaign initiatives increase profitable outcomes.
  
• Land-and-Expand Mindset: You’re adept at uncovering opportunities to grow client partnerships, from initial adoption to multi-product/service usage, increasing lifetime value and retention.

3. Financial & Operational Management

• Budget & Resource Allocation: Develop and manage budgets for both client campaigns and internal product initiatives, ensuring projects remain within financial targets.
  
• Negotiation & Contract Management: Secure profitable agreements, balancing the client’s goals with WKND’s strategic and financial objectives. This includes structuring multi-stage pricing, bundle packages, or expansion clauses that align client goals with WKND’s long-term strategy.
  
• Process Optimization: Continuously refine workflows to streamline onboarding for new products/services, ensuring expansions are operationally efficient and scalable.

4. Strategic Growth & Innovation

• AI-Driven Experimentation: Champion rapid experimentation with AI and automation across product roadmaps and marketing strategies to stay on the leading edge.
  
• Thought Leadership & Vision: Anticipate emerging industry trends, shaping high-level initiatives that future-proof our offerings.
  
• Data-Backed Storytelling: Translate complex analytics and market data into compelling narratives for both technical and non-technical audiences, aligning internal/external incentives and motivations while highlighting the value of adding or upgrading products/services within our portfolio.

Required Qualifications

• Experience: 5+ years in product management, portfolio/program management, or business development within a fast-paced, digital environment.
  
• Leadership & Collaboration: Proven ability to lead cross-functional teams, guide change management, and achieve consensus among diverse stakeholders.
  
• Client & Stakeholder Engagement: Track record of creating high-impact communication strategies (e.g., executive briefings, conferences, marketing events) that nurture strong client relationships.
  
• Analytical & Technical Acumen: Skilled in data interpretation using tools like Excel, Google Analytics, or equivalent. Comfortable navigating discussions on product features, technical dependencies, and market trends.
  
• Adaptability & Innovation: Thrive under pressure, embrace ambiguity, and consistently push the boundaries of what’s possible—particularly when designing and iterating on land-and-expand initiatives.

Who You Are

• AI-Driven Innovator: You’re passionate about leveraging AI and automation to push the limits of what's possible, always looking for ways to deliver scalable, cutting-edge solutions that drive success.
• Strategic Communication: Present complex ideas with clarity and persuasion, tailoring your message to different audiences (technical teams, executive leaders, and external clients)
  
• Problem-Solving & Initiative: Swiftly diagnose issues, rally resources, and execute creative, data-driven solutions.
  
• Creative Problem Solver: You’re not afraid to think outside the box, tackling complex challenges with fresh perspectives and finding solutions that have a lasting impact.
• Collaborative Team Player: You excel in communicating complex ideas clearly, working seamlessly across teams, and contributing to a culture of open collaboration to achieve ambitious goals.

• Results-Oriented & Data-Driven: You’re obsessed with data, continuously interpreting metrics to relentlessly optimize campaigns and drive unparalleled ROI. You’re not just meeting targets—you’re exceeding them.
  
• Platform Proficiency & Digital Mastery: You’re a wizard at translating data into compelling narratives with Meta Ads, Google Ads, TikTok, and more, with a sharp understanding of AI-driven optimization tools that push performance to new heights.
  
• Proactive & Adaptable: You’re always ahead of the curve, staying ahead of platform changes and anticipating challenges before they arise. You pivot with agility, turning potential obstacles into growth opportunities
  

• Time Management & Resilience: Excel at juggling competing priorities in a high-performance culture—delivering on tight deadlines without sacrificing quality.
  
• Collaboration & Relationship Building: Cultivate trust and teamwork across functions, balancing individual ownership with broader organizational success.
  

• Product & Campaign Management: Ability to craft compelling briefs, schedule deliverables, and optimize marketing campaigns for measurable impact.
  
• Financial Oversight: Skilled in budgeting, forecasting, and revenue analysis to ensure both client satisfaction and internal profitability.
  
• Data Analysis & Reporting: Proficiency in KPI tracking, ROI calculations, and creating actionable insights from raw data.
  
• Technology Tools & Platforms: Familiarity with project management software (e.g., ClickUp, Trello) and paid ad platforms (Meta, Google, TikTok). Comfort with AI-driven optimization tools is a big plus.

Compensation & Benefits

• Competitive Base Salary: Designed to attract the best talent who excel under high expectations.
  
• Generous Stock Options: Align your success with the company’s momentum and share in our long-term prosperity.
  
• Performance-Based Bonuses: Earn additional rewards by surpassing key growth milestones and driving tangible impact.
  
• Advanced Development Tools & Resources: Stay on the leading edge with the latest AI-powered technologies.
  
• High-Performance Culture: Join a team where your contributions are celebrated and rewarded.
  
• Healthcare & Wellness Options (Available upon request): Comprehensive coverage designed to support your well-being.
  
• Flexible Work Environment: Work remotely or on-site, as long as you deliver exceptional results and meet deadlines.

Ready to Shape the Future of AI-Driven Product & Portfolio Strategy—and Revolutionize Growth?

Join WKND as a Sr. Product Portfolio Manager and become an architect of transformation. You’ll build, scale, and optimize product portfolios by combining land-and-expand strategies with pioneering AI initiatives—driving exponential growth for top DTC brands. If you’re passionate about delivering transformative outcomes and aligning business, product/services, and client success under one cohesive framework, WKND investments is where you belong.

Apply now to elevate your career in a fast-paced, high-performance environment—where we don’t just compete, we lead. Let’s redefine what’s possible in AI-driven product and portfolio management, together.