Regional Planning Manager

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Job Description

Global Client Overview

Our Pfizer International (ex-US) account is headquartered in London and is a bespoke global operation within the Publicis Groupe network, single-minded in the mission to accelerate Pfizer’s transformation to revolutionise how Pharma connects and engages with their consumers and HCPs - with an ambition of being viewed as a global marketing leader, not just in pharma. 

We have built this team drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated end-to-end operational model to serve advertising, marketing, production, digital experience, media, data intelligence, analytics, web, and social commerce- all supported by the scientific rigor pharma needs to deliver personalisation at scale in a compliant way.

Pfizer is pioneering the marketing model of the future, and we recognise that our success is intertwined with the success of Pfizer’s transformation and the growth of their brands. 

Job Description

We are looking for a Regional Planning Manager to work alongside the Regional Planning Director and help deliver the end-to-end planning process. Spanning eleven APAC markets, the role is a fantastic opportunity for an ambitious and experienced digital planning specialist to help define and deliver the multi-market digital planning process, working closely alongside the Regional Planning Director and Global Media team to deliver best-in-class regional strategic solutions across both short-term campaign strategies and long-term business development & transformation.

The Regional Planning Manager will be someone who can quickly assimilate to established global process and ways of working, whilst at the same time leading and defining how this comes to life at a regional level. The ideal candidate should be strategically minded, confident and be able to educate and aid the development of both internal & external teams.

Key Responsibilities:

This role will ensure that both regional strategic and tactical planning processes run smoothly, regional & local teams (both Publicis & Pfizer) are aligned with Global best practice & WoW and that historic campaign insights clearly feed into future recommendations for further improvement.

The successful candidate will be required to

• Work alongside the Regional Planning Director to deliver regional strategic and tactical planning process across eleven Pfizer APAC markets.
• Develop effective and efficient planning strategies across each in-scope digital channels and campaigns to drive brand, digital and business results for Pfizer.
• Help manage the end-to-end regional and local strategy, planning and reporting process across each campaign.
• Take responsibility for the end-to-end delivery of campaign from planning to reporting, working closely with Global Media and Digital Activation Team to ensure approved plan is live as per timeline.
• Help to proceed with billing requirements as per aligned process.
• Develop relationships with key media vendors, particularly within the localised HCP media space.
• Ensure best-in-class audience targeting and data relevance, ensuring this is actionable at a campaign activation level.
• Effectively analyse historical campaigns to integrate insights into future campaigns and create benchmark by market.
• Always seek out new and improved planning approaches, partners, data sets, processes, and ways of working to continuously improve the team.

Qualifications

• 4 - 6 years of experience in a media agency, experience of delivering strategies, plans and execution to meet local market needs, ideally in a multi-market setting.
• Experience briefing a team of specialists and the ability to bridge planning & specialist execution.
• Knowledgeable in all media channels, particularly digital channels, and local HCP (Healthcare Practitioner) media nuance
• Clear grasp of technical digital concepts, with a reasonably practical technical knowledge, but a leader & planner, rather than a specialist practitioner.
• Able to multi-task and prioritize, with exceptional organizational skills, even when under pressure.
• Able to identify when to escalate potential issues before they become a problem.
• Keen on new challenges and able to operate in a changing and flexible environment.
• Strong analytical skills and able to understand and interpret data; to identify trends, opportunities and make strategic arguments.

Additional Information

All your information will be kept confidential according to EEO guidelines.