Regional Marketing Manager, TMTI APAC

• The Marketing Manager owns all the TMTI APAC initiatives related to positioning of technology, market development, planning and execution, and is a key contributor to achievement of business objectives for the TMTI franchise.
• The TMTI Marketing Manager is responsible for the APAC rollout of the TMTI franchise strategy and the professional in-depth application support for Sales & Clinical teams across APAC to achieve the franchise growth and development and revenue / gross margin target achievements.
• Identify relevant market trends and new business opportunities for future growth.
• The TMTI Marketing Manager must update and maintain the TMTI market model and market analysis, marketing plans and activities that optimize competitive differentiation, patient benefit and value proposition including long-term planning.
• He/she will work closely with counterparts in countries and globally to leverage best practices and ensure the organization’s alignment and achievement of the company’s objectives.

Key Responsibilities

• Champion opportunities and needs in Asia Pacific by providing regular, evidence-based input to Regional Management and Global Marketing, identifying and securing opportunities for expansion and greater success in Asia Pacific, for both existing and pipeline products.
• Provide leadership to all in-house functions contributing to the portfolio, including Public Affairs, MarCom, Finance, Clinical, Quality, and Regulatory, ensuring awareness and alignment for achievement of product-specific business objectives.
• Drive cross-functional teams to develop Asia Pacific-specific strategies and plans for new product launches including market analysis, clinical strategy, reimbursement strategy, education and training, product positioning and messaging.
• Develop and oversee execution of the marketing plan. This includes defining and segmenting markets; targeting and positioning; and all aspects of the marketing mix (product; supply chain/distribution; price; and integrated marketing/promotion).
• Set appropriate KPIs (leading KPIs, activity KPIs, clinical KPIs and performance KPIs), analyze data and track to take timely corrective actions as necessary.
• Leverage customer relationships, technical expertise, and product knowledge to plan and coordinate new launches, and provide the sales team with appropriate messaging, campaigns and tools highlighting objective, relevant differentiation. 
• Develop promotional tools and optimize others provided by Global Marketing; launch with appropriate localization, training, and tracking.
• Create open, productive lines of communication between the sales and clinical team and all other areas that affect the product: Regional Management and Global Marketing; RA; QA; Supply Chain, etc.
• Provide clinical and sales staff with clinical knowledge and promotional guidance, ensuring products are targeted appropriately to satisfy customer needs and expectations.
• Stay up to date on key publications, trials, indications, society guidelines, and market dynamics and reflect to the communication / marketing strategy.
• Building relationship with KOL’s across the region
• Manage the marketing activities within the assigned OPEX budget and collaborate with Finance for the franchise budget management.
• Strictly follow compliance guidelines and policies when conducting business

REQUIREMENTS

• Bachelor’s degree from a certified university in sciences, business, or engineering with Master’s degree preferred.
• Minimum 10 years’ experience in sales and marketing role with a multinational company with 2 or more years in regional roles; demonstrated ability to motivate and influence diverse, high performing country marketing teams
• Preference will be given to candidates with general medical and medical device knowledge, product specific medical and medical device knowledge with adequate work experience.
• Relevant industry experience: Transcatheter / Cardiology Product experience with an established, positive reputation in the market is a definite plus
• Experience working in a highly regulated and high-quality system environment. Compliance with governmental regulations is required.
• Excellent understanding of regulatory, QA and legal policies/environment that govern our processes
• Candidates with a consulting background is also a plus.
• Ability to grow, learn and develop positive, collaborative, and empowered culture
• Strategic thinking, analytical, process oriented and problem solving
• Critical thinking: remains agile in fast moving situations with the ability to rapidly gain insights and/ or assess data to synthesize conclusions and decide on actions that rapidly address needs or problems
• Problem solving with intense sense of ownership and ability to multi-task and delegate effectively
• Strong organizational and administrative capability
• Ability to work with large and detailed data and process
• Excellent communication skills, influencing, positive attitude and strong interpersonal skills as well as used to work in a multi-cultural environment
• Natural abilities (team player, stress resistant, discretion, open minded) to manage two big franchises that are major revenue contributors for the BU in the region.
• Experience in managing multiple projects at the same involving senior stakeholder management is a plus.
• English (and another language if possible from one of the Asian countries is a plus), Microsoft Windows and Office (WORD, PowerPoint, Excel, ThinkCell), etc.
• Ability and willingness to travel ~ 20% of the time.

Apply Now

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The base pay for this position is

In specific locations, the pay range may vary from the range posted.