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Position Summary
We are seeking an experienced Regional Marketing Representative to join our One Samsung B2B team. The successful candidate will be responsible for developing and executing marketing strategies to drive business growth, increase brand awareness, and generate leads in selected vertical markets. This role requires a strong understanding of B2B online and offline marketing principles, excellent communication skills, and the ability to work collaboratively with cross-functional teams.
Role and Responsibilities
- Develop and execute 1SB2B marketing plans: Create and implement marketing strategies to achieve business objectives, including lead generation, brand awareness, and revenue growth.
- Conduct market research and analysis: Gather and analyze data on market trends, competitor activity, and customer needs to inform marketing strategies.
- Manage regional marketing budget: Oversee and manage regional marketing budget, ensuring effective allocation of resources.
- Collaborate with Vertical BD representatives and local sales teams: Work closely with regional BD rep and local sales teams to understand customer needs, develop targeted marketing campaigns, and provide sales support.
- Create and deliver marketing content: Develop and deliver marketing content, including presentations, case studies, and sales sheets, tailored to regional audiences.
- Measure and report on marketing performance: Track and analyze marketing metrics, including lead generation, and provide regular reports to management.
- Stay up-to-date with industry trends: Maintain knowledge of industry trends, competitor activity, and emerging technologies to ensure marketing strategies remain relevant and effective.
Skills and Qualifications
- Degree in Marketing or related field: A degree in Marketing or a related field, such as Business, Communications, or Public Relations.
- Minimum 8 years of B2B marketing experience: Proven experience in B2B marketing, preferably in a regional marketing role.
- Strong understanding of B2B marketing principles: Knowledge of B2B marketing strategies, tactics, and metrics online and offline.
- Ability to travel: Willingness to travel within the region to attend industry events, meet with customers and partners, and collaborate with sales teams.
- Mastery of Microsoft Word, Excel, PowerPoint and SFDC are a must,
- Excellent communication and interpersonal skills: Ability to communicate effectively with various stakeholders, including sales teams, customers, and partners.
- Strong analytical and problem-solving skills: Ability to analyze data, identify trends, and develop effective marketing strategies.
- Proficiency in marketing B2B tools: LinkedIn, Google, Account based marketing tools
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