The role focuses on strategic market development, product launch, and customer engagement in the electrophysiology sector. The manager will analyze market trends, lead launch planning, foster relationships with stakeholders, and collaborate with cross-functional teams while monitoring competitor activities.
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
ProfessionalAll Job Posting Locations:
Shanghai, China, Singapore, SingaporeJob Description:
Strategic Market Development
- Leverage insights from the Chinese EP market to inform regional strategies and identify growth opportunities.
- Analyze market trends, competitive landscape, and customer needs to shape regional marketing plans.
- Partner with global strategic marketing to align regional initiatives with global priorities.
Product Launch & Commercial Readiness
- Lead regional launch planning and execution for new hardware and software products.
- Ensure commercial readiness by coordinating product training, forecasting, and launch timelines.
- Champion the Launch Excellence framework to drive successful NPIs across APAC.
Customer Engagement & Education
- Build and maintain relationships with KOLs and clinical stakeholders across APAC.
- Support external engagement activities including symposia, workshops, and advisory boards.
- Collaborate with education teams to deliver high-impact internal and external training programs.
Cross-Functional Collaboration
- Work closely with country marketing and sales teams to localize and implement regional strategies.
- Align with regulatory, finance, medical affairs, and supply chain teams to ensure seamless execution.
- Facilitate knowledge sharing and best practice adoption across markets.
Competitive Intelligence & Portfolio Management
- Monitor and report on competitor activities and market dynamics.
- Provide input into portfolio optimization and lifecycle management strategies.
Qualifications:
Education:
- Bachelor’s degree in Marketing, Business, or Life Sciences required.
- MBA or advanced degree preferred.
Experience:
- 7–10 years of experience in healthcare or medical device marketing.
- Prior experience in cardiac electrophysiology or related therapeutic areas strongly preferred.
- Proven track record in product launches, strategic planning, and stakeholder engagement.
Skills & Attributes:
- Strong communication, collaboration, and project management skills.
- Ability to navigate complex, matrixed environments and influence cross-functional teams.
- Analytical mindset with a passion for innovation and customer-centric marketing.
Other Requirements:
- Fluent in English (written and spoken).
- Willingness to travel internationally (approx. 20%).
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