The Regional Marketing Expert develops and implements localized marketing tactics to enhance awareness and demand, collaborates with sales, tracks performance, and manages budgets.
The Regional Expert Marketing Operations is responsible for developing and implementing tactics, with a high degree of autonomy and expertise, to execute the Marketing roadmap in order to generate awareness & demand in the assigned region (e.g. increased market share, enhanced brand recognition, improved customer engagement). A close partnership with the Sales organization is key to meeting regional business priorities and targets.
Main Responsibilities and Tasks:
- Execute, with limited oversight, the regional translation of the Marketing roadmap into relevant localized activities for the targeted audience in order to generate awareness and demand. Examples of such regional activities may include events, advocacy, market intel, localization of messaging, campaign execution, channel, social media & community.
- Collaborate with the regional sales organization on pursuing aligned regional priorities and targets in order to have a measurable business impact
- Track and measure the impact of marketing activities in the region in order to recommend and implement corrective actions in case of underperformance based on agreed standards and timelines
- Ensure strong engagement with internal and external stakeholders throughout the marketing lifecycle to collaboratively drive measurable outcomes, managing as appropriate, without direct authority, project teams to achieve defined goals
- Connect with relevant stakeholders, also across divisions whenever appropriate, to align overall business objectives, resource allocation, cross-functional collaboration and feedback & insights in order to ensure that marketing operations are efficient, effective, and aligned with the broader organizational goals
- Support the management of assigned budgets and negotiating discounts with external suppliers for marketing activities, conferences and events to ensure cost-effective arrangements that align with budget constraints
Qualifications and Skills:
- BSc/BA in marketing or a related field; MSc/MA/MBA is preferred
- 5+ years experience in marketing, ideally in life sciences or comparable industry
- Relevant knowledge of the regional market (trends, customer behavior, competitive landscape)
- Excellent communication and presentation skills to cater to different stakeholders, both internal and external
- High project management proficiency
- Competent and confident to lead without authority
- Awareness of relevant product portfolio; understanding of product features, benefits, and positioning
- Strong capability to devise, measure and monitor KPIs indicative of marketing performance
- Fluent in English, with additional language skills as required for regional engagement
About Sartorius
Sartorius is part of the solution in the fight against cancer, dementia, and many other diseases. Our technologies help translate scientific discoveries into real-world medicine faster, so that new therapeutics can reach patients worldwide.
We look for ambitious team players and creative minds, who want to contribute to this goal and advance their careers in a dynamic global environment.
Join our global team and become part of the solution. We are looking forward to receiving your application.
www.sartorius.com/careers
Top Skills
Campaign Execution
Marketing Operations
Project Management
Social Media
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