Responsible for leading regional marketing strategies and execution, managing budgets, developing product campaigns, and building relationships with partners in the gaming industry.
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :- Objective based leadership role measured by key results : responsible for development and execution of regional marketing strategies as well as overseeing and managing daily activities.
- Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing programs, both short and long range, to support sales and revenue objectives of the organization
- Manage communication, workflow and priorities with regional HQ marketing teams
- Work closely with supporting teams regionally and globally to localize or develop product campaign assets
- Management and tracking of regional marketing budget, drive execution of marketing programs within budget and maximize ROI.
- Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment
- Communication with regional distributor and channel partners on various co-marketing activities including coordinating business and marketing development with external companies such as agencies, and partners
- Plan and execute Razer participation in regional industry or store events
- Researches, analyzes and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
- Lead effort in market share gain in core categories.
- Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievements
- Approximately 15 years or above marketing experience preferably in the gaming/ tech or retail industry
- Extensive experience in all aspects of developing and maintaining marketing strategies to meet company objectives
- Strong understanding of gamer mindset and the gaming and consumer electronics industry and requirements
- Well versed in marketing trends, terminology and best practices
- Willing to travel and work in a multi-national team of professionals
- Excellent verbal and written communication skills
- Good to have: Understanding of esports
- Good to have: Essential AI tools for work such as MS Co-pilot
Are you game?
Top Skills
Essential Ai Tools
Ms Co-Pilot
Razer Singapore Office
1 One-north Cres, Singapore, 138538
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