Responsible for leading regional marketing strategies and execution, managing budgets, developing product campaigns, and building relationships with partners in the gaming industry.
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :- Objective based leadership role measured by key results : responsible for development and execution of regional marketing strategies as well as overseeing and managing daily activities.
- Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing programs, both short and long range, to support sales and revenue objectives of the organization
- Manage communication, workflow and priorities with regional HQ marketing teams
- Work closely with supporting teams regionally and globally to localize or develop product campaign assets
- Management and tracking of regional marketing budget, drive execution of marketing programs within budget and maximize ROI.
- Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment
- Communication with regional distributor and channel partners on various co-marketing activities including coordinating business and marketing development with external companies such as agencies, and partners
- Plan and execute Razer participation in regional industry or store events
- Researches, analyzes and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
- Lead effort in market share gain in core categories.
- Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievements
- Approximately 15 years or above marketing experience preferably in the gaming/ tech or retail industry
- Extensive experience in all aspects of developing and maintaining marketing strategies to meet company objectives
- Strong understanding of gamer mindset and the gaming and consumer electronics industry and requirements
- Well versed in marketing trends, terminology and best practices
- Willing to travel and work in a multi-national team of professionals
- Excellent verbal and written communication skills
- Good to have: Understanding of esports
- Good to have: Essential AI tools for work such as MS Co-pilot
Are you game?
Top Skills
Essential Ai Tools
Ms Co-Pilot
Razer Singapore Office
1 One-north Cres, Singapore, 138538
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The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
