Regional Head of CRM

Our Journey

ShopBack was born one night in 2014 when co-founders Henry and Joel were toying around (with entrepreneurial ideas) in Henry's car, sparking the concept of earning Cashback while shopping online. The ShopBack Group has now grown to become the leading shopping, rewards, and payments platform in Asia-Pacific, with 45 million shoppers across 12 markets and more than half a million transactions powered for 20,000 partners daily. Fresh off its debut in the European market, ShopBack is seeking thrill-seekers to join the journey of building The World's Most Rewarding Way to Shop. Get ready for the ride of a lifetime: a blend of startup spirit woven into a solid business foundation.

About the Role:

As the Regional Head of CRM, you will be a pivotal member of our regional marketing team, leading a dynamic CRM function supporting 12 markets. Your mission will be to drive customer engagement, loyalty, and revenue growth through effective CRM strategies and execution. You will lead a team of high-performing professionals, work closely with cross-functional teams, and ensure alignment across markets, product, and data teams to deliver meaningful customer experiences.

This role requires a strong balance of strategic vision and operational execution. You should be a seasoned people manager, capable of inspiring and empowering your team, while also being hands-on and agile in driving CRM initiatives. With ambitious goals ahead, the ideal candidate must possess strong communication skills to navigate complex, multi-country environments and collaborate effectively with internal and external stakeholders.

Your Adventure Ahead

• Lead and mentor the regional CRM team, fostering a culture of innovation, collaboration, and high performance.
• Drive the development and execution of regional CRM strategies, creating impactful campaigns that boost customer engagement and drive merchant discovery.
• Craft robust customer lifecycle strategies, leveraging data-driven insights to personalize user experiences across multiple touchpoints.
• Collaborate with platform partners, product, and tech teams to enhance segmentation and personalization capabilities for more targeted campaigns.
• Partner with data teams to design and optimize a data infrastructure that powers precise customer targeting and analytics.
• Work closely with product and business teams to build and refine core features that maximize user engagement and promote merchant discovery.
• Utilize deep knowledge of customer behavior and business metrics to establish frameworks that ensure campaign success, driving incremental outcomes while maintaining cost-efficiency.
• Evaluate and integrate external technological platforms, ensuring they enhance the current CRM architecture with automation and personalization capabilities.
• Facilitate cross-team alignment, ensuring smooth execution of broad, multi-team impact initiatives.

Essentials to Succeed

• 8+ years of experience in CRM, with a track record of leading high-performing teams and projects in diverse contexts in fast-paced consumer businesses.
• Proven expertise in CRM platforms (e.g., Oracle Responsys, Salesforce Marketing Cloud) and leading large-scale CRM programs from concept to completion.
• Strong leadership and people management skills, with experience in managing teams across diverse geographies.
• Deep understanding of relational database concepts and the technical architecture needed to support business applications.
• Experience collaborating with stakeholders across multiple countries, teams, and business units.
• Data-driven mindset, with the ability to translate business needs into CRM strategies, product features, or campaign mechanics.
• Excellent project management skills, with experience developing detailed work plans, managing risks, and navigating complex challenges.
• Familiarity with consumer behavior models (e.g., customer lifetime value, retention, churn prediction) and leveraging them to optimize CRM initiatives.
• Strong communication skills to effectively manage relationships with stakeholders and external platform partners.
• Comfortable operating in an ambiguous environment while maintaining focus on achieving aggressive targets.




If you're a visionary CRM leader with a passion for driving customer engagement and business growth in a dynamic, fast-paced environment, we'd love to hear from you.

ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

Flow Day Thursday (1-day a week, optional to work from home or office)