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Samsung Electronics

Regional Digital Marketing Campaign Specialist (2years Contract)

Posted 16 Days Ago
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Singapore City
Mid level
Singapore City
Mid level
The Regional Digital Marketing Campaign Specialist will develop tailored marketing strategies, manage campaigns across multiple regions, and analyze performance to optimize customer engagement.
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Position Summary

Role and Responsibilities

Campaign Strategy and Planning (25%)

  • Regional Strategy Development: Design and execute tailored campaign strategies for both owned and paid channels, focusing on driving customer acquisition, growth, and retention specific to the SEAO region.
  • Audience Strategy: Develop and refine regional first-party (1P) audience strategies to enhance targeting and personalization efforts.
  • Agency Coordination: Lead and collaborate with agency partners to develop comprehensive communication strategies, creative toolkits, and campaign approaches.
  • Cross-Functional Collaboration: Work closely with internal teams to ensure seamless integration of marketing efforts with Samsung’s broader business objectives and sales programs.
  • Performance Evaluation: Analyze campaign performance reports, forecasting metrics, and industry trends to measure impact and efficiency. Use insights to refine strategies.
  • Reporting & Innovation: Create and deliver presentations on growth opportunities, market performance, and strategic focus. Identify and pilot innovative marketing initiatives to bridge business gaps.

Campaign Management (45%)

  • Regional CRM Leadership: Act as the primary CRM expert and key point of contact for 8 markets, ensuring strategies are developed and cascaded while managing the feedback & optimization loop.
  • Briefs & Calendars: Develop and manage marketing briefs and creative calendars to support CRM activities. Ensure timely delivery and alignment with campaign goals.
  • Audience Segmentation and Customer Experience Journey Development: Conduct thorough target audience research and implement data-driven customer segmentation and contact plans for personalized customer experience journeys.
  • Creative Development & Brand Standards Alignment: Collaborate with the creative team to develop content and creatives that are aligned with campaign objectives and Samsung’s brand standards.
  • CRM Campaign Tool: Utilize marketing automation tool to deploy CRM campaigns, ensuring effective use within automated workflows and personalized customer journeys. Leverage analytics tools to monitor performance and make data-driven optimizations.
  • Performance Management: Drive action plans through regular bi-monthly calls with markets, monitoring performance to meet targets.
  • KPI Definition & Tracking: Define and monitor key performance indicators (KPIs) and performance drivers (KPDs) across CRM channels to ensure alignment with Samsung’s business results.
  • Global Coordination: Partner with HQ to execute global project launches and regional initiatives, ensuring integration with local execution.
  • Customer Experience: Identify opportunities to enhance the customer experience based on feedback and market insights. Monitor competitor activities to adjust strategies as needed.

Execution and Management (30%)

  • Project Oversight: Manage multiple projects, coordinating with internal teams and stakeholders to meet deadlines and milestones. Provide regular updates on progress.
  • Agency and Management: Collaborate with key agencies to ensure productive and efficient campaign execution. Address challenges to maintain high-quality outputs.
  • Analytics & Optimization: Utilize advanced analytics tools to track performance metrics and optimize campaign effectiveness. Leverage data to make informed decisions.
  • Opportunity Identification: Analyze existing data to uncover quick win opportunities that drive immediate business results.

Administrative Support: Assist with budgeting, administrative tasks, and reporting needs to support the digital marketing team

Skills and Qualifications

  • CRM Platform & Campaign Management Expertise: Proficiency in Adobe Campaign and Salesforce Marketing Cloud.
  • Analytical Acumen: Strong analytical skills with the ability to interpret complex data, generate actionable insights, and drive strategic decisions.
  • Project Management: Demonstrated capability in managing multiple projects and campaigns, including leading cross-functional teams and meeting deadlines.
  • Communication & Collaboration: Excellent communication skills, both verbal and written, with experience working effectively with internal teams and external agencies.
  • Industry Knowledge: Comprehensive understanding of digital marketing trends, strategies, and best practices, especially within technology and consumer electronics sectors.

Key Competencies:

  • Strategic Execution: Ability to develop and implement strategic marketing plans that align with business goals and drive performance.
  • CRM Management: Expertise in managing CRM systems to optimize customer segmentation, engagement and retention strategies.
  • Data-Driven Optimization: Proficiency in utilizing data analytics to enhance campaign effectiveness and achieve targeted outcomes.
  • Cross-Functional Collaboration: Skill in coordinating with various departments and stakeholders to ensure integrated and effective marketing strategies.
  • Innovation & Best Practices: Capability to identify and apply industry best practices and innovative approaches to stay ahead in the market.
  • Project & Stakeholder Management: Competence in overseeing projects from inception to completion while managing stakeholder expectations and ensuring high-quality outcomes.
  • Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degrees or relevant certifications (e.g., Google Analytics, SAP/Salesforce/Adobe Campaign) will be a plus.
  • Experience: 4 years+ experience in digital marketing and CRM, particularly in technology /  consumer electronics sectors / CPG/Banking or finance sectors

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Top Skills

Adobe Campaign
Google Analytics
Salesforce Marketing Cloud

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