Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
The Role:
The Project Director is the functional lead within the agency, managing all Channel Marketing Communication(s). This is a hands-on role where the Project Director will have Day-to-day contact with the Client Marcom team and works closely with their Producers, Print Production Manager, and Channel Sales Program (CSP) Managers to implement channel campaigns in SEA.
Key Responsibilities:
- Manage localization of all Channel Marketing communication(s) on the agency side
- Co-ordinate a diverse team of project managers, traffic managers, technical leads and administrative staff to ensure an efficient production setup producing high quality output at a fast pace with an accurate and timely reporting structure
- Provide burn reports and analysis to Client and review/recommend on resource level/team structure for planning purposes
- Work with global Channel SME to enhance process/tools and implement efficiency initiatives
- Build strong client relationships which enable a clear understanding of the client’s Channel partner structure and print vendors. Be the ‘go-to’ person for Channel Marketing asset localization and production
- Build strong internal relationships across the agency (Traffic, Content, Interactive, Finance, Operations) and ensure co-operation of the Channel team with other agency functions
- Continuously work on development and implementation of process improvements
- Ensure that the client service team meets their SLAs in terms of creating and updating agendas, timing plans, contact reports, and cost estimates
- Demonstrate expertise in the delivery of projects through management of client expectations, internal processes and department involvement
- Immerse yourself in the client’s brand and offering
- Set and manage client expectations ensuring they follow the agreed workflows
- Manage the approval of quarterly budgets, flagging important budget fluctuations to the client
- Work closely with HWW Channel teams in other countries to share best practices
- Ensure that global management is aware of all client issues and proposed solutions (including potential delays) to ensure swift resolution and avoid further escalation
- Act as a brand QC/Guardian – always ensure brand guidelines, QC checklists and procedures are followed
- Ensure the best external talent is always used (liaise with relevant department heads and ensure they pass relevant tests)
- Keep GAD/CSD and FD informed of any circumstances which would positively or negatively affect forecasts
- Demonstrate a thorough understanding of the Hogarth business model, services and technology
- Organize teamwork, create a balanced work schedule and ensure people are able to deliver results
Requirements:
- Degree or diploma and a minimum of 12 years solid agency experience gained working on global retail and/or shopper accounts, from creative development to final production.
- Good knowledge of print, colour retouching, and digital artwork production processes and best practices
- Experience in financial management and understanding the importance of accurate financial management.
- Excellent spreadsheet skills in both Excel and Numbers.
- Excellent communication skills, written and verbal, in English.
- Attention to detail, analytical thinking ability and passion for the work are essential.
- A hands-on, can-do approach to solving problems.
- The ability to prioritize and work quickly and efficiently within very tight time frames.
- Must be able to travel as required, sometimes several weeks at a time.
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Impact and Inclusion
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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