Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.
Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.
About the role
As a Programmatic Advertising Specialist, you will be responsible for leading and optimizing programmatic advertising efforts across Intact and belairdirect. With 7-10 years of experience in programmatic advertising, you will leverage your expertise to drive performance, enhance our digital advertising capabilities, and achieve business objectives. You will play a pivotal role in developing and executing strategic plans that align with marketing goals while ensuring efficient budget management and maximizing ROI.
What you'll do here:
- Lead the programmatic advertising strategy for Intact and belairdirect, aligning campaigns with overall marketing objectives.
- Develop and implement comprehensive programmatic advertising campaigns using data-driven insights and advanced targeting techniques.
- Collaborate with cross-functional teams including marketing, analytics, and creative to ensure cohesive campaign execution.
- Manage relationships with key vendors, ad exchanges, and technology partners to stay updated on industry trends and leverage cutting-edge technology solutions.
- Oversee the daily programmatic operations, including campaign setup, monitoring, optimization, and reporting.
- Perform detailed analysis and reporting on campaign performance, providing actionable insights and recommendations.
- Identify opportunities for scaling and improving programmatic strategies to enhance reach, engagement, and conversions.
- Maintain a deep understanding of the competitive landscape and industry developments to inform strategic decisions and innovations.
- Mentor and guide junior team members, fostering a collaborative and growth-oriented work environment.
- Ensure compliance with privacy regulations and industry best practices in all programmatic activities.
What you bring to the table:
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- 7-10 years of experience in programmatic advertising, with a proven track record of managing successful programmatic campaigns.
- Expertise in programmatic platforms (e.g., DV360, The Trade Desk), ad exchanges, and real-time bidding.
- Strong analytical skills with the ability to interpret data, derive insights, and drive actionable strategies.
- Exceptional project management skills with the ability to handle multiple campaigns in a fast-paced environment.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
- In-depth knowledge of privacy regulations related to digital advertising.
- Certification in programmatic advertising or related fields is a plus.
- For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
- No Canadian work experience required but must have authorization to work in Canada.
#LI-Hybrid
What we offer
Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.
Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:
A financial rewards program that recognizes your success
An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
An extensive flex pension and benefits package, with access to virtual healthcare
Flexible work arrangements
Possibility to purchase up to 5 extra days off per year
An annual wellness account that promotes an active and healthy lifestyle
Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
Inspiring leaders and colleagues who will lift you up and help you grow
A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.
We are an equal opportunity employer
At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.
We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.
As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.
We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.
If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.
Learn more about our recruitment process and your candidate journey here.
If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.
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