Own and scale APAC programmatic advertising strategy to drive user acquisition, retention, and ROAS. Lead media buying across auctions, PMPs, preferred deals and PG; leverage AI/ML and automation; set best practices for targeting, frequency, remarketing, brand safety and DCO; research and scale emerging channels like CTV, audio, contextual and DOOH.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Role Objective:
Own and scale the APAC programmatic advertising strategy to drive user acquisition, retention, and long-term ROAS.
Responsibilities:
- Develop and lead programmatic media strategy across APAC markets
- Identify growth opportunities across new markets, platforms, ad formats, and inventory types
- Execute and optimize media buying across open auctions, PMPs, preferred deals, and programmatic guaranteed (PG)
- Leverage AI, machine learning, and automation to improve targeting, bidding, and creative performance
- Define and enforce best practices across frequency capping, remarketing, brand safety, and DCO
- Research, test, and scale emerging channels and formats such as contextual targeting, CTV, programmatic audio, and DOOH
Requirements:
- Strong experience in programmatic advertising across app and web, with a focus on new user acquisition
- Deep understanding of programmatic trends, technologies, and best practices
- Existing relationships with programmatic platforms and networks
- Ideal to have exposure with AppsFlyer products
- Strong analytical and reporting skills
- Experience in crypto, fintech, or online trading platforms
- Strong APAC-focused programmatic experience
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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