Programmatic Campaign Manager

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact 

We are currently looking for a Manager to join the Programmatic Trading team in Singapore. The Programmatic Trading team is pivotal to the success of each campaign that is executed. You will work closely with all other teams within the WPP Media family to drive programmatic planning, execution, analysis and insights etc. We are looking for someone with a positive attitude, enthusiastic and flexible in embracing changes and new challenges.

Skills and Experience 

What you will do:

• Handle platforms like DoubleClick Bid Manager, DCM, Trade desk, App nexus etc.
• Understanding of Programmatic Buying, including DSPs/SSPs, RTB, ad-exchanges, DMPs, audience targeting.
• Expertise in CPL, CPA, CPC, CPM & App installs.
• Manage your workflow and responses to ensure agreed deadlines are met, we are obliging with our service level agreements and executing tasks with 100% accuracy.
• Review the campaign brief and generate programmatic media plan to deliver client objectives
• Undertake the campaign set up process for all campaigns within your portfolio, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practice.
• Monitoring the success of Campaigns through media analytics, KPIs, and dashboards
• Accountable for the ongoing management of campaign budgets and daily spend levels, and constant monitoring of tracking to performance goals.
• Identify performance trends across accounts and implement appropriate account optimization based on the insights generated.
• Analyze ongoing results to identify campaign trends and key insights and provide thoughtful recommendations to ensure we meet and exceed client goals.
• Demonstrate innovative ideas which support business growth.
• Demonstrate strong knowledge of the programmatic video eco-system
• Demonstration of strong fundamentals of Brand Safety, Viewability and Adfarud.
• Execution of various type of programmatic deal types.
• Work closely with the line manager to manage accounts across a portfolio of clients, supporting across day-to-day campaign management responsibilities.
• Build a great working relationship with your team and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set-up, optimization and reporting processes.

What your day to day looks like:

• Ensures accurate planning and implementation of all campaigns in DSP platforms. It is the responsibility of the trading team to proactively request and implement all necessary trafficking and campaign tracking requirements for every campaign to perform as effectively as possible, and to ensure that we have the tools in place to provide accurate and detailed campaign reporting and feedback as appropriate.
• Responsible for proactively analyzing delivery data across the channels to identify optimization opportunities to deliver client objectives. 
• The focus of the team is to first identify optimization levers (audience, supply source, temporal, frequency, target, geo, creative copy etc.), understand what the consequence of those optimization levers are, and having expertise in pulling those levers.
• Regular WIP meetings and share the campaign performance
• Providing regular campaign reports to client teams along with insights to influence planning & buying decisions
• Responding to ad-hoc campaign feedback requests
  

 What you will need:

• Deep understanding of DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting
• Solid experience of trading within DoubleClick Bid Manager, Trade Desk, Appnexus etc. (any of the DSP)
• Understanding of the digital media ecosystem and technology including ad tagging and site analytics etc.
• Must be able to work in a fast-paced environment - harvest vast amounts of information, news, data, and research and distil the most important/relevant information for your agency team and their clients
• Be organized, structured and have a high attention to detail
• Demonstrate financial and numerical astuteness
• Evidence of data-driven decision making and analysis
• Solution-focused - evidence of working through to a solution in a logical way
• Demonstrable problem-solving skills
• Critical analysis of all data ensuring informed buying decisions
• Innovative ideas which support business growth
• Strong knowledge of the programmatic display & video eco-system
• Strong fundamentals of Brand Safety, Viewability and Ad Fraud
• Execution of various type of programmatic deal types.
  

Minimum qualifications:

• 3+ years professional experience with digital media preferably within a media agency/publisher trading desk
• Hands on experience and knowledge in programmatic optimization
• Experience in campaign implementation, optimization and reporting, experience with performance campaigns
• Experience in DBM
• Competent in all Microsoft office software

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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