Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
Being a part of the Lifestyle Division, this is a global role that is responsible for developing and driving the go-to-market (GTM) strategy for Razer's Lifestyle Product. This role will work at the forefront of gaming and lifestyle where they converge.
- Lead the development and execution of a groundbreaking go-to-market (GTM) strategy for Razer’s partnerships that will drive impact and grow market share.
- Spearhead the ideation and execution of impactful marketing activations with internal and external stakeholders, to create powerful brand narratives that will resonate and engage our target audience.
- Manage the end-to-end product lifecycle, ensuring timely and impactful launches, and effective inventory management.
- Collaborate with internal and external stakeholders to create powerful brand narratives.
- Partner with regional teams to roll out game-changing sales and marketing initiatives.
- Identify and collaborate with brand partners to enhance brand reputation and expand the reach of consumer segments
Pre-Requisites :
- Bachelor’s degree in marketing, business, or a related field, with 1-2 years of experience in product marketing
- Experience in successfully launching and managing lifestyle or gaming-related products
- Excellent communication skills with the capability to engage with internal and external stakeholders
- Creative, strategic, and proactive with an execution-driven mindset
- Ability to thrive in a high-performing environment independently and as a team
- Familiarity with gaming and lifestyle industry trends
Are you game?
What We Do
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.
With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.
Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
