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Applied Materials

Product Marketing (R&D)

Reposted 4 Hours Ago
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In-Office
Singapore
Senior level
In-Office
Singapore
Senior level
Develop and implement marketing strategies for semiconductor products, manage product lifecycle, perform competitive analysis, and collaborate across functions.
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Who We Are

Applied Materials is a global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design, build and service cutting-edge equipment that helps our customers manufacture display and semiconductor chips – the brains of devices we use every day. As the foundation of the global electronics industry, Applied enables the exciting technologies that literally connect our world – like AI and IoT. If you want to push the boundaries of materials science and engineering to create next generation technology, join us to deliver material innovation that changes the world. 

What We Offer

Location:

Singapore,SGP

You’ll benefit from a supportive work culture that encourages you to learn, develop, and grow your career as you take on challenges and drive innovative solutions for our customers. We empower our team to push the boundaries of what is possible—while learning every day in a supportive leading global company. Visit our Careers website to learn more. 

At Applied Materials, we care about the health and wellbeing of our employees. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our benefits

Key Responsibilities

  • Develops complex scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share

  • Recommends investment decisions for new product development

  • Conducts complex competitive analysis for specific products or product lines.  Drives Red Team Analysis

  • Assists with complex pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions

  • Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements

  • Understands technical and business environments.  Assists with the development of strategies to meet business objectives

  • Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration

  • Manages release of complex products through the end of their product life cycle

Requirements

  • Bachelor’s degree in a technical field; MBA preferred.

  • 5+ years in product marketing or product management in semiconductor/high‑tech.

  • Strong understanding of semiconductor equipment and ability to convert technical features into customer value.

  • Experience in market analysis, competitive analysis (including Red Team), and pricing strategy.

  • Skilled in building business/marketing plans and assessing new product investment opportunities.

  • Effective cross‑functional partner to Engineering, Manufacturing, and Sales.

  • Ability to support field teams with market, technical, and competitive insights.

  • Proven experience managing product launches and full product lifecycle.

  • Strong communication, analytical thinking, and project management skills.

Work Location

  • Fusionopolis @One North

Additional Information

Time Type:

Full time

Employee Type:

Assignee / Regular

Travel:

Yes, 10% of the Time

Relocation Eligible:

No

Applied Materials is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.

Top Skills

Semiconductor Equipment
Technical Analysis

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