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KLA

Product Marketing Manager

Posted 2 Days Ago
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In-Office
Singapore, SGP
Senior level
In-Office
Singapore, SGP
Senior level
Develops market requirements, product strategies, marketing plans, positioning, pricing, and lifecycle plans for semiconductor chemical metrology and process-control products. Conducts market and competitive research, identifies customer needs, supports new product definition, and collaborates with engineering, manufacturing, sales, and regional teams. Owns selected accounts and regions, supports pre- and post-sales initiatives, presents to customers, and drives product penetration and adoption strategies. Travel is required 30–40% of the time.
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To make electronics, you need chips, wafers, transistors, reticles, and... To make these, you must see, test and manufacture them at scale—faster and better than ever before. That's where KLA comes in. Whether you're early in your career or an experienced professional, you'll solve complex challenges, work alongside brilliant minds and help shape the future of technology.


Group/Division

The Semiconductor Products and Customers (Semi PC) business unit designs, builds and sells KLA’s product portfolio to help chip manufacturers meet high-quality standards for technologies like AI, data centers, automotive and electronic devices. Our inspection, metrology, and analytics systems detect and monitor defects across logic and memory chips, specialty semiconductors, wafers, reticles, advanced packaging, process equipment and materials. We also develop technologies for specialty processes, IC substrates, and PCB manufacturing, including etch and deposition, component inspection, and imaging and analytics. The ECI Division at KLA delivers chemical metrology and process control solutions that enable precise monitoring and control of critical wet process steps in semiconductor and advanced packaging manufacturing. By providing real time chemical analysis and management systems, ECI helps customers prevent yield limiting defects, stabilize complex metallization and cleaning processes and support next generation device and packaging technologies.

What You'll Do

In this role, you will play a key part in advancing business priorities by delivering high-impact work across your area of expertise.


  • The Product Marketing Manager will be responsible for development of market requirements for product(s) or product line(s) in ECI division, including product strategy definition, market research, monitoring competitive activity, identifying customer needs, and pricing.
  • Develop business and product marketing plans, manage product life cycles (PLC), and own product positioning in the marketplace and customer engagement from penetration to adoption.
  • Interact with other departments in division including engineering, manufacturing, and sales to enhance existing product(s) or product line(s). Also lead new product definition and business plans with joint departments.
  • Besides the responsibilities as a product owner described above, PMM will be responsible for business objectives of certain regions/accounts and support pre-sales as well as after sales projects. Activities as a region or account owner include developing product presentations and presenting them to key customers. In addition, PMM will be responsible for defining production penetration & adoption strategies for specific accounts, together with regional teams. PMM will be a point of contact between customer and division and need to work closely with regional teams.

Major qualifications include the following:

  • Semiconductor or packaging cleanroom/fab process knowledge
  • Knowledge/experience on ECD (Electrochemical deposition) and/or Wet Etch/Cleans process is a plus
  • Knowledge/experience on chemical metrology is a plus
  • Technical presentations and executive summaries;
  • Customer engagements;
  • Market analysis (inflection/competitors);
  • Strategic planning;
  • New Product Definition

Willingness to travel for business 30-40% of the time.


Other qualifications include the following:

  • Strong communication skills and ability to conduct effective presentations
  • Analytical skills, including ability to draw business conclusions from complex datasets
  • Ability to successfully drive projects with minimal intervention
  • Well-organized with attention to detail
  • Ability & desire to work in a team environment

Minimum Qualifications

  • Bachelors/Masters/PhD in Chemistry, Chemical engineering, Materials Science, and related fields
  • 5+ years of relevant work experience in product marketing or application/process engineering team is preferred

About KLA

We provide advanced inspection tools, metrology systems, process solutions, and computational analytics that make electronics possible, tackling complex challenges. From electron and photon optics to machine learning and data analytics, we seek perfection at the most fundamental level of matter in the universe. If you want to make electronics that push industries forward and make the world a better place, join us.


Use of AI Statement 

At KLA, our interviews seek to understand your individual skills, problem-solving approach and authentic thinking. To ensure a fair and consistent evaluation, the use of AI, recording tools or other technologies to generate, suggest or provide responses during interviews—whether virtual or in person—is not permitted unless explicitly approved in advance as part of a reasonable accommodation or invited by the interviewer. Use of these tools may interfere with our ability to evaluate your individual qualifications and affect your candidacy. KLA is committed to advancing innovation through responsible AI, and we value candidates who share this mindset.


We offer a competitive, family friendly total rewards package. We design our programs to reflect our commitment to an inclusive environment, while ensuring we provide benefits that meet the diverse needs of our employees.


KLA is proud to be an equal opportunity employer.


KLA Singapore, Singapore, SGP Office

Singapore, Singapore

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