Product Marketing Manager, Southeast Asia (SEA)
Location: Singapore
Reporting To: SEA Senior Product Marketing Manager
Position Summary:
The Product Marketing Manager, SEA is responsible for driving growth across Southeast Asia through product marketing, demand generation, channel enablement, and go-to-market execution. This role serves as the key bridge between Global Business Units, Sales, Channel Partners, and End Customers to ensure successful product launches, effective market development, and sustainable revenue growth.
Key Responsibilities
Product Marketing & Portfolio Management
- Develop and execute product marketing strategies to drive growth, profitability, and market share across SEA.
- Own product positioning, value proposition, pricing strategy, and competitive differentiation.
- Lead Voice of Customer (VOC) initiatives and translate market insights into business opportunities.
- Support product lifecycle management including forecast planning, product rationalization, and NPI execution.
- Partner with Global Business Units on product roadmap alignment and regional market requirements.
Go-To-Market (GTM) Excellence
- Lead SEA product launch execution and localization of global marketing programs.
- Develop comprehensive GTM plans including target segments, messaging, sales enablement, launch activities, and success metrics.
- Drive adoption of new products through close collaboration with Sales, Application Engineering, and Channel teams.
- Monitor launch performance and continuously optimize GTM execution.
Demand Generation & Lead Management
- Design and execute integrated marketing campaigns across digital and field channels.
- Drive measurable pipeline generation through webinars, social media, content marketing, trade shows, seminars, and account-based marketing programs.
- Improve lead quality, lead nurturing, and funnel conversion effectiveness.
- Track marketing performance against MQL, SQL, pipeline, and revenue contribution targets.
- Support implementation of structured lead-to-revenue processes and marketing analytics.
Qualifications & Experience
- Bachelor's degree or above in Engineering, Science, Marketing, or Business, MBA is a plus.
- 5+ years of experience in Product Marketing, Technical Marketing, Industry Marketing, or Commercial Marketing.
- Experience in industrial, instrumentation, test & measurement, automation, electrical, electronics, or technology industries preferred.
- Proven experience in GTM execution, demand generation, and channel marketing.
- Experience working across multiple Southeast Asian markets is highly desirable.
Personal Competencies
- Passionate about driving business growth and market expansion.
- Results-oriented with strong ownership and accountability.
- Strategic thinker with excellent analytical skills.
- Self-motivated with a proactive "can-do" attitude.
- Highest standards of integrity and professionalism.
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About the Team
