Lead the development and execution of marketing strategies for Razer's lifestyle products, manage product lifecycle, and drive brand partnerships.
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :Join Razer’s Lifestyle Division and take the lead in crafting and executing innovative go-to-market (GTM) strategies for our lifestyle portfolio, which includes branded merchandise (e.g. apparel, bags) and strategic partnerships. You’ll drive high-impact marketing activations and collaborate across teams to shape compelling brand narratives that resonate with our global audience.- Develop and execute GTM strategies for Razer’s Lifestyle products that will drive impact and grow market share
- Lead cross-functional marketing activations with internal teams and external partners to deliver engaging brand experiences
- Manage the full product lifecycle - from ideation to launch - ensuring timely delivery, impactful rollouts, and optimized inventory
- Collaborate with regional teams to implement targeted sales and marketing initiatives that drive consumer engagement
- Identify and cultivate brand partnerships to amplify Razer’s brand presence and reach new consumer segments
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 1–3 years of experience in product marketing, preferably in lifestyle, gaming, or consumer tech
- Proven track record in launching and managing lifestyle or gaming-related products
- Strong written and verbal communication skills, with the ability to engage effectively across teams and with external partners
- Highly organized, with exceptional attention to detail and time management
- Creative and strategic thinker with a proactive, execution-driven mindset
- Comfortable working independently and collaboratively in a fast-paced, high-performance environment
- Gamers are preferred
Are you game?
Top Skills
Go-To-Market Strategies
Marketing
Product Lifecycle Management
Razer Singapore Office
1 One-north Cres, Singapore, 138538
Similar Jobs
Artificial Intelligence • Fintech • Payments • Financial Services • Generative AI
Lead the product management team for Airwallex's money movement infrastructure, overseeing strategy, development, and collaboration across teams.
Top Skills:
APIsFinancial InfrastructureWeb Applications
Artificial Intelligence • Fintech • Payments • Financial Services • Generative AI
Lead the development of Airwallex's Payment Applications, defining product vision, strategy, and execution to enhance merchant payment solutions globally.
Top Skills:
CommerceFintechPaymentsSaaS
Information Technology • Software • Financial Services • Big Data Analytics
As a Software Engineer, you'll develop high-performance technology tools for trading strategies, and work with high data research platforms in a collaborative team.
Top Skills:
Distributed ComputingMachine LearningNatural Language Processing
What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
