Lead design strategy for growth in crypto trading and payments platforms, focusing on user experience, team mentorship, and data-driven design improvement.
OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.
Who We AreAt OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE.
We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.
About the Opportunity What You’ll Be Doing
We’re seeking a Product Design Director, Growth to lead the next phase of our design evolution. In this role, you will:
- As Growth Design Director for Onshore Exchange & Pay, you will lead the design discipline driving high-impact growth levers across our trading and payments platforms. You will own the end-to-end design strategy for acquisition, activation, engagement, retention and monetisation funnels, and scale the product design team globally.
- You will partner across product, growth, analytics, engineering and content, and you will bring a data-driven, user-centred, and growth-mindset to design a world-class experience in the fast-moving crypto-financial frontier.
- Define and own the design vision and growth strategy for OEX & Pay product lines: set objectives (e.g., activation rates, retention lift, pay-product adoption) and turn them into design roadmaps.
- Lead the design of high-leverage growth experiments: ideate, prototype, test, measure, iterate. Work with data/analytics to extract insights from funnels and user behaviour.
- Scale the product design team: recruit, mentor, coach senior and mid-level designers. Build a high‐performing “One Design Team” across geographies.
- Define performance frameworks and ensure accountability for measurable outcomes.
- Establish and evolve design systems, patterns and processes to support rapid experimentation and consistent execution across global markets.
- Advocate for clarity-first and locally-relevant design: maintain brand coherence, but optimise for local market conditions, languages, cultural nuance.
- Collaborate closely with product managers, growth marketers, analytics/data teams, engineers, compliance & security to ensure design decisions align with business, user and regulatory goals.
- Ensure that design work is deeply user-centred: drive user research, UX testing, usability studies, qualitative & quantitative feedback loops.
- Be the voice of design within growth and product functions: elevate design’s role, communicate strategic value, influence senior leadership decisions.
- Track and report on design impact: define and monitor KPIs (e.g., CAC, LTV, activation rate, retention curve) and tie design work to business outcomes.
- 10+ years of experience in design leadership and management, with a track record of building and scaling teams.
- Extensive experience designing for financial products, preferably in trading, fintech, or payments.
- Strong ability to hire, mentor, and retain top design talent, fostering a culture of excellence.
- Deep understanding of human-centered design principles and a passion for delivering exceptional user experiences.
- Expertise in breaking down complex financial products into intuitive, user-friendly designs.
- Proven track record of working in fast-paced environments, managing multiple dependencies, and prioritizing tasks independently.
- Strong data literacy: comfortable interpreting analytics, A/B tests, behavioural metrics; partnering with data/analytics.
- Excellent cross-functional collaboration skills: able to influence product, engineering, growth, marketing, compliance stakeholders.
- Strong communication and presentation skills, with the ability to advocate for design decisions persuasively.
- Bachelor’s degree in Product Design, Web Design, or equivalent experience.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Top Skills
A/B Testing
Data Analytics
Product Design
User Research
Ux Design
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