Principal Product Designer, Public Web

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
Square's Public Web team is reimagining how we show up in the world-starting with Square.com . We're transforming our marketing site from a traditional brochure into a modern, interactive experience that guides prospective sellers toward product understanding and adoption. We're looking for a Principal Product Designer to lead this work and push the boundaries of what a marketing site can be.
You will live within Square's Product Design org and sits at the intersection of product, brand, and growth. You'll help define the next era of the Square web experience by combining exceptional interaction design, brand narrative thinking, and deep expertise in marketing funnels. You'll partner closely with product designers across Growth, marketers, engineers, and writers to create a cohesive, high-performing journey from first impression to product success.
We're looking for someone who excels in hybrid spaces-between product and brand, storytelling and systems-and knows how to bring craft, clarity, and vision to the web.
We aim to build a design team that reflects the diversity and inclusivity of the Square seller community. We encourage candidates from all backgrounds to apply and welcome any personal experiences that enhance your empathy for our users, especially those with firsthand experience in the small business or financial sectors.
You Will

• Lead the end-to-end design vision for Square's public web experience, evolving both the storytelling and the product pathways that drive customer acquisition.
• Partner with Product, Marketing, Engineering, and Brand teams to design experiences that are both beautiful and effective-from high-level journeys to interaction-level details.
• Guide the public web's role in expressing our brand while also contributing to measurable growth outcomes.
• Mentor other designers and help elevate the quality of craft and collaboration across the team.
• Translate abstract ideas and brand strategy into tangible web experiences that connect emotionally and convert effectively.
• Champion experimentation, storytelling, and modern web standards in how we build and evolve the site.
• Create systems that balance flexibility and coherence-designing for speed, scale, and polish.

You Have

• 12+ years of product design experience, including extensive work in web, marketing sites, and customer acquisition funnels.
• A portfolio that demonstrates exceptional interaction design, visual polish, and a strong point of view about how brand and product come together.
• A track record of leading high-impact work that spans disciplines and functions-especially in spaces that blend brand storytelling and product utility. Experience partnering closely with marketing, brand, and product teams in equal measure.
• Strong systems thinking and experience shaping design direction over time, from early exploration to polished release.
• Excellent storytelling skills through visuals, prototypes, and writing.
• Deep understanding of performance marketing principles, SEO, and the technical constraints and opportunities of modern web development.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$251,600 - $377,400 USD
Zone B:
$251,600 - $377,400 USD
Zone C:
$251,600 - $377,400 USD
Zone D:
$251,600 - $377,400 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.