The Principal Integrated Marketing Manager will design and execute impactful marketing campaigns, collaborating across teams to drive business growth and engagement.
Your role at Dynatrace
Are you excited about designing and driving impactful marketing campaigns? At Dynatrace, we believe in engaging our target audiences with meaningful connect at every step along their customer journey.
As the Integrated Marketing Campaigns Manager for application performance, you'll play a vital role in shaping and executing a cross-functional, high-impact campaign. Collaborating with teams across growth, product marketing, marketing operations, and sales development, you'll lead the charge in developing strategies that accelerate pipeline and drive business growth for Application Performance monitoring.
What You'll Do
Drive the success of your integrated campaign by fostering engagement with key personas and accelerating pipeline growth.
Craft compelling campaign customer journeys, ensuring strategies and tactics align with business goals.
Develop targeted programs that address objectives, deliver messaging, and respond to market needs.
Manage and optimize program tactics across channels like webinars, email marketing, paid digital, and more.
Ensure every program maintains consistency, cohesiveness, and high quality across all touchpoints.
Arm cross-functional teams with campaign materials for scalability across GEOs.
Develop engaging program packages partnering with product and content marketing, including promotional content, landing pages, email campaigns, banners, and other assets.
Collaborate with digital, marketing operations, and sales development teams to create effective follow-up plans.
Gather and share feedback with stakeholders to refine and enhance campaigns.
What will help you succeed
Minium Requirements
4+ year experience in demand marketing with experience building and executing programs to drive pipeline.
Preferred Requirements
Experience with Salesforce, Marketo and other marketing tools a plus.
Results-driven, with a passion for building integrated marketing programs.
Excellent written and verbal communication skills
Why you will love being a Dynatracer
Are you excited about designing and driving impactful marketing campaigns? At Dynatrace, we believe in engaging our target audiences with meaningful connect at every step along their customer journey.
As the Integrated Marketing Campaigns Manager for application performance, you'll play a vital role in shaping and executing a cross-functional, high-impact campaign. Collaborating with teams across growth, product marketing, marketing operations, and sales development, you'll lead the charge in developing strategies that accelerate pipeline and drive business growth for Application Performance monitoring.
What You'll Do
Drive the success of your integrated campaign by fostering engagement with key personas and accelerating pipeline growth.
Craft compelling campaign customer journeys, ensuring strategies and tactics align with business goals.
Develop targeted programs that address objectives, deliver messaging, and respond to market needs.
Manage and optimize program tactics across channels like webinars, email marketing, paid digital, and more.
Ensure every program maintains consistency, cohesiveness, and high quality across all touchpoints.
Arm cross-functional teams with campaign materials for scalability across GEOs.
Develop engaging program packages partnering with product and content marketing, including promotional content, landing pages, email campaigns, banners, and other assets.
Collaborate with digital, marketing operations, and sales development teams to create effective follow-up plans.
Gather and share feedback with stakeholders to refine and enhance campaigns.
What will help you succeed
Minium Requirements
4+ year experience in demand marketing with experience building and executing programs to drive pipeline.
Preferred Requirements
Experience with Salesforce, Marketo and other marketing tools a plus.
Results-driven, with a passion for building integrated marketing programs.
Excellent written and verbal communication skills
Why you will love being a Dynatracer
Top Skills
Marketo
Salesforce
Dynatrace Singapore Office
Dynatrace Singapore Office
Singapore
Similar Jobs at Dynatrace
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Big Data Analytics • Automation
Leading marketing analytics efforts to drive data-driven decisions and optimize marketing strategies. Collaborating with cross-functional teams, managing analytics staff, and creating user-friendly reporting tools.
Top Skills:
6SenseGoogle AnalyticsMarketoPower BISalesforceSQLTableau
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Big Data Analytics • Automation
The Senior Field Marketing Manager will lead regional marketing initiatives, collaborate with sales teams, and track performance to drive pipeline and awareness.
Top Skills:
AsanaMicrosoft Office SuiteNetSuitePower BISalesforceZip
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Big Data Analytics • Automation
Lead product marketing for Dynatrace's AI Observability solutions, developing strategy, messaging, content, and sales enablement to drive market success.
Top Skills:
AIAnalytics ToolsBusiness ObservabilityLlm ObservabilityMarketing Automation SoftwareProduct Marketing Tools
What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
