PPC Senior Paid Social Specialist (LinkedIn & Facebook)

Posted 6 Days Ago
Remote
Mid level
AdTech • Marketing Tech • Web3
The Role
The PPC Senior Paid Social Specialist is responsible for planning and implementing paid social media campaigns on LinkedIn and Facebook, analyzing performance metrics, and reporting results to clients. Required qualifications include certifications in FB Blueprint and Google Ads, along with 3-5 years of experience in B2B paid social advertising.
Summary Generated by Built In

TA Monroe is based in New York City USA, but since this job is remote, we are accepting applications from candidates all over the world. The ideal candidate will be responsible for planning, coordinating, and implementing projects within the decided-upon budget, timeline, and scope. They will also effectively monitor and present project updates to management & team members.
Responsibilities:

  1. Strategy
    1. Market/Competitor research
    2. Setting paid media goals & KPIs
    3. Creating a Full Funnel Strategy
    4. Implementing the Full Funnel Strategy
  2. Campaign Building
    1. Creating & setting up paid media ad campaigns
    2. Accurately managing budget & spend
    3. Monitoring and Optimising paid media campaigns
  3. Analytics: Reviewing & reporting campaign KPIs to client - weekly & monthly
  4. Provide inputs on creative copy and graphical ad templates;
  5. Keep pace with paid media industry trends and developments;
  6. Communicate to team and management on project development, timelines, results
  7. Work closely with the other team members to meet client goals.

Qualifications:

  1. Certifications: FB Blueprint Certification by Facebook related certificates and/or Google Ads related certificates & Upper Intermediate English (minimum)
  2.  3+ years of experience in Paid Social (LinkedIn & Facebook) mostly about daily & weekly management of paid ads
  3. 3 – 5 years B2B experience in Linkedin Ads and FB Ads
    Proficiency in managing moderate to large scale B2B accounts in different business verticals, specially B2B SaaS & experience with A/B and multivariate experiments
  4. Proven interest in data-driven problem solving (degree in marketing, finance, engineering, economics, or relevant work experience)
  5. Proficiency in MS Excel, PowerPoint, and Word
  6. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools;

Must Have Soft Skills:

  1. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  2. Ability to clearly and effectively articulate thoughts and points.
  3. Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
  4. High levels of integrity, autonomy, and self-motivation.
  5. Excellent analytical, organizational, project management and time management skills.

About the company

We are strategists and thinkers in the digital space. We specialize in helping B2B companies build world-class revenue generation engines. We think of scalability. We’re scientific about profitability. We bring decades of highly specialized marketing, digital strategy, and advertising expertise to our clients.

Our Philosophy

We believe creating sustainable demand delivers better ROI. When it comes to growth marketing, we let science guide us. Our systematic approach thrives on data and is driven by expert strategists. Test & Learn is in our DNA. We bring collective insights from 5,000+ experiments to our clients. We help brands build value.


Top Skills

Facebook
Google Analytics
LinkedIn
The Company
HQ: New York, NY
15 Employees
On-site Workplace
Year Founded: 2013

What We Do

T.A. Monroe is a Demand Generation Agency that helps B2B companies grow their revenue. With a focus on SaaS, Technology, and Finance, our formula is powerful. We only use expert strategists, the best marketing tools and leverage the world’s largest ad platforms.

Our company mission statement is simple:

Use science-based techniques and subject matter experts to create effective products and provide meaningful services that deliver our clients a return on their investment.

We are a company that is upfront about the services we provide and the benefits our clients receive. Whether it is our Lead Optimization Report that grades your current lead sources, our Rev-Gen Playbook that outlines a company's entire digital growth strategy, or our full-service marketing team that works as your business partner, our clients always know where they stand in terms of cost, timing and expected results.

If your company is looking to grow its business then contact T.A. Monroe for a true scientific assessment on how you can meet your revenue growth goals.

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