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Dentsu Creative

Performance Specialist

Posted Yesterday
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In-Office
Singapore
Mid level
In-Office
Singapore
Mid level
Manage and optimize media campaigns across various channels, conduct A/B testing, analyze results, and align strategies with organizational goals.
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Job Description:

  • About Dentsu

    Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

  • Manage day-to-day planning and operations of the media campaigns (across search, display and social and offline), maintaining a high standard of operational excellence.

  • Execute cross channels strategies for clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPI’s.

  • Work closely with digital and tech vendors to understand their roadmaps and assess opportunities in relation to our clients.

  • Devise and Execute A/B tests to drive continuous optimization, bringing learnings into future campaign activities

  • Measure and analyse results. Regular reports on what is working, what is not and propose adjustments to strategies and tactics.

  • Understand organizational and product goals and map them to specific project deliverables.

  • Partner with other digital channels to align overall strategy and message.

  • Team Management, working with offshore team to ensure work is moving, delegating task.

#LI-DNI

Location:

Singapore

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Top Skills

A/B Testing
Digital Channels
Media Campaigns
Operational Excellence

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