Performance Planner

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Millennial friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges and poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Job Description

This is an exciting time to join the Publicis Family, which this role gives you the opportunity to work with a renowned and exciting new client of ours.

We are looking for an individual who can help to reinvent clients and guide them through their business transformation. This role will require the individuals to be proactive, entrepreneur-minded, open-minded, nimble and agile to work on an ever evolving client business and create/deliver award-winning digital performance media campaigns using in-house solutions (eg: Growth OS) whilst managing day-to-day planning, buying, implementation, optimization and reporting requirements for client’s business needs. The individual has to show good conduct of being a team player and deliver outcomes for the benefit of the team/Publicis Groupe.

Expectations of a Performance Planner:

1. Planning:

• Assist the Manager/Director to develop media strategy, channel/ platform recommendations and prepare the detailed media flow-plan business unit.
• Leverage available planning tools and liaise with media owners for proposals along with recommended ad formats.
• Engage clients on day-to-day operations, media trend updates and various campaign reports on local/regional/global levels.
• Able to read the data in terms of past performance, benchmarking for upcoming major & tactical campaigns.
• Be familiar and become the power user of all trade and inhouse tools to conceptualize the media plans and justifications, especially in providing analytical view of the results (eg: Nielsen, Similar Web, Google Ads Manager, Meta Ads Manager, etc.)
• Work closely with the Strategy Manager and/or Director to jointly drive media strategies and solutions during brand planning, QBR and any senior client facing discussions.

2. Buying:

• Understanding between different funnels & focused on the lower funnel campaign strategies to meet campaign goals.
• Liaise with creative agencies for material (creative/content) submission.
• Liaise with digital ad ops (campaign set up on self-serve platforms, tracking & implementation for client’s site, ensure ads are properly served and tags are firing).
• Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others).
• Oversee all performance across channels (Display, Video, Search, Social, Programmatic, E-Commerce etc.) & recommend ways to improve performance.
• Closely monitor and optimize performance during campaign period across platforms such as Google Ads, Facebook, TikTok etc.

Qualifications

• 1 - 2 years of digital media experience
• Meticulous, good with numbers and able to organise and prioritise tasks and work under tight timelines
• Resilient to change and willing to keen to learn new skills
• Strong communication skills, both written and verbal, with internal and external parties
• Ready to take up initiatives and ownership of projects
• Good project management skills & a good team player

Spark Foundry is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.