Performance Marketing Specialist

WHO ARE WE?

Kaliber is pioneering change in the industry by making strides in advancing campaign insights, automation, and performance branding. We focus on delivering practical, measurable impact for both short- and long-term goals. We’re reimagining what it means to be an agency—one you can trust, rely on, and that champions its people as some of the most talented in the game.

If you’re a change-maker who thrives on taking on the giants and shaking trees until the snakes fall out, we are the team for you. 

At Kaliber, we don’t just talk about change—we lead it. By attracting and empowering the best talent, we create value for the clients who appreciate what we’ve built and where we’re going.

Our change-making impact: 

• Launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other
• Introduce Performance Branding principles to the world to turn a buzzword into an actionable strategy 
• Piloting a 4-Day Work Week in 2025.

ABOUT THE ROLE

As a Performance Specialist, you’ll be the driving force behind high-impact paid digital campaigns. Whether it’s Google Ads, Facebook, TikTok, or Programmatic, you’ll optimize every channel to deliver exceptional results. You’ll own the details, master the data, and ensure every campaign exceeds expectations.

We’re after a hands-on marketer with a knack for paid search and social, a sharp problem-solving mindset, and an eye for precision. If you’re results-driven, collaborative, and ready to level up your career, Kaliber is your launchpad.

This role gives you the chance to work on global campaigns across various industries, with guidance from senior teammates and a supportive, innovative crew.

RESPONSIBILITIES

Campaign Management and Execution (50%)

• Acknowledge and execute the delegated tasks from Account Managers and Performance Managers in a timely manner
• Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc.
• Prioritize conflicting tasks and actively communicate tasks progress and completion time to manage stakeholder expectations
• Perform corrective actions for performance and budget pacing 
• Thoroughly review all outputs to ensure accuracy, quality, and best practice
• Assist in the onboarding of a new client when necessary 
• Liaise with contractors and freelancers for support in campaign execution 

Investigation & Reporting (30%)

• Proactively monitor and communicate campaign performance to immediate stakeholders
• Assess, investigate, and resolve campaign issues and poor performance
• Produce insightful reports (ad hoc and scheduled) for the allocated channels
• Initiate discussions with managers on growth strategies
• Employs analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns
• Collaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectively
• Reach out to senior support immediately and proactively when across arduous issues

Communication & Collaboration (20%)

• Contribute ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns
• Provide task briefs to other departments such as Creative and Data
• Effectively communicate internally and externally with direct stakeholders
• Manage select SME client relationships independently, while working closely with performance managers for oversight and support, when required 

WHAT YOU WILL BRING 

The minimum qualifications for this role include:

• 2+ years paid social and/or paid search campaign management experience ideally at an agency, ad tech provider, or client-side with over $50K per month budgets
• Bachelor’s degree or equivalent experience

Preferred qualifications for this role include:

• Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
• Proven experience with Project Management software (bonus points if you’re a ClickUp pro!)
• Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideas
• Ready to bring your A-game and collaborate with stakeholders from across the board

Traits that make you a great fit for Kaliber:

• Aligned with Our Core Values: You are transparent, communicative, people-centric, and deeply skilled in your craft.
• Team-Centric & Proactive: You naturally engage and collaborate within a team environment.
• Self-Starter with Initiative: You don’t wait for instructions; you see what’s needed and take action.
• Curious about the Bigger Picture: You strive to understand what drives performance and business success.
• Detail-Oriented & Quality Driven: You don’t settle; you consistently uphold high 

• Flexible working hours and arrangement
• Work from home, office, or anywhere in the world
• Generous paid time off—including sick and emergency leaves—on top of your local public holidays
• Provision for company-owned laptop and productivity equipment if needed
• Bi-annual performance and salary reviews